| 18 May. 2012 |
How to improve your campaign ROI using email resend programmes |
Your customers and prospects receive countless emails, newsletters and transactional emails – each and every day. Usually, they spontaneously decide whether they should open an email or delete it unread. Obviously, you can have a positive influence on opening behaviour by using the subject line (remember to A/B Test), but you do not have an influence on whether the customer has time to read your message or not. Continue reading
| 10 May. 2012 |
Twitter – Quality vs Quantity |
As eCircle’s resident online marketer, a large part of my role involves social media. With social media responsibilities comes the inevitable and frequently asked question: ‘How many Twitter followers do we have?’ (the same also being said for other networks). Whilst this is, of course, an important metric to look at, I’m not as concerned about this figure in isolation as looking at a bigger picture. The challenge I often face, which you may find familiar, is explaining the reason behind this attitude to some of my colleagues (the ones not in my team of course!). Continue reading
| 2 May. 2012 |
The Future is Digital: Teradata to acquire eCircle |
Today is the biggest day in eCircle’s history to date – and I’m in a good position to say this as I’ve been with this company since its inception back in 1999. And obviously, as committed subscribers and readers to our blog, we wanted you to be amongst the first to hear this exciting news. This acquisition will not only be a milestone for eCircle but for digital marketing in general. Let me explain why.
First we’re absolutely thrilled to announce that today, we have signed a definitive agreement to be acquired by the World’s leading analytic data solutions company Teradata. Aprimo – the global leader on cloud-based integrated marketing software- was also acquired by Teradata in 2011, and the joining together of all three companies will result in the creation of the largest marketing applications provider in Europe. But it’s not only the size of the new combined Aprimo / eCircle unit which makes the difference – it’s the unique product vision we are building.
| 25 Apr. 2012 |
Hotmail Copyright Symbol Rendering Issue |
Hotmail have recently released an update which is affecting the rendering of the copyright symbol © in all emails. This has caused widespread issues for email marketers across the industry and there have been several workarounds offered.
Continue reading
| 11 Apr. 2012 |
Email and the Zero Moment of Truth |
Marketers have historically focused on three critical stages in the consumer journey, when they can try to influence buying behaviour: stimulus, shelf, experience.
All this simply meant was that we were hoping for some sort of Pavlovian response to our stimulus (be it an email, TV advert, or whatever) so that when buyers were at the shelf, they chose to buy our products or services not our competitors, took them away and either had a positive or negative experience. Simple. Continue reading
| 10 Apr. 2012 |
eCircle Shortlisted for Red Herring Top 100 Europe Award |
As the Easter break approached we were already in a good mood thanks to a 4-day weekend, but it was made all the more joyful when we discovered that we have been shortlisted for the prestigious Red Herring Top 100 awards.
The shortlisted organisations are considered to be the most innovative and promising companies from a pool of hundreds from across Europe. The Finalists are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in their respective industries. Continue reading
| 5 Apr. 2012 |
Google’s Easter Eggs |
In the spirit of the weekend ahead, I wanted to share some of Google’s Easter eggs…however these have nothing to do with chocolate, more to do with a bit of Google fun!
If you haven’t heard of Google Easter eggs before, a Google spokesperson described them as ‘simply little fun surprises to be discovered by our users to make their Google experiences even more fun and put a smile on their face’. So, if you’re looking for a bit of down time on this ‘virtual Friday’…look no further!
| 2 Apr. 2012 |
Facebook Timeline for Businesses – Have you rolled out yours? |
Unless you’ve been walking around with your eyes closed, you’ll have heard that Facebook Timeline for Businesses was released on Saturday (31st March 2012) so I thought that as a follow up to my first blog about the Facebook timeline, I’d look at what the new format means for businesses.
Ever since Facebook launched its News Feed feature back in 2006, it has seen a whole range of emotions with each update since… First confusion, then anger, and then finally acceptance. And Facebook Timeline is no exception. But folks, it’s here to stay, so let’s see what it means for us (as businesses) and embrace them! Continue reading
| 29 Mar. 2012 |
ConnectEurope2012 – In Reflection |
ConnectEurope2012 recently took place at London’s The Grange Tower Bridge Hotel. After months of planning, my team and I were delighted to see the event come together in all its glory. And at the risk of blowing our own trumpet, it was a mighty fine event. In fact it was better than that – it was awesome! Not because of our planning (well we can take SOME credit) but because of the fantastic array of speakers who gave up their very valuable time to present to our delegates, the brilliant support we had from our wonderful sponsors, and of course because of our delegates who gave up their time to come along and hopefully hear some inspiring stories and take away some ideas and insight to inject into their own email and digital marketing strategies. Continue reading
| 12 Mar. 2012 |
Last Chance to Book for ConnectEurope2012! |
ConnectEurope2012, taking place at The Grange Tower Bridge Hotel in London this Thursday (15th March), is only a couple of days away and there are just a few spaces left for you to book!
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