2 weeks have now passed since Teradata eCircle held its biggest ever summit! On 14th-15th May over 1000 Senior Marketers came together at London’s landmark venue the O2 for its International Data-Driven Marketing event. And after months of planning it was just brilliant to see all the hard work come together. It was great to see both Aprimo and eCircle come together as Teradata for the first time and even though my feet nearly fell off with all the running around (yes I wore heels, I’ll never learn!) I thoroughly enjoyed every moment and if you were there with us, we hope you did too! Here’s my summary of the event… Continue reading
“Big data.” 360 degree data targeting. Real-time response data. Omni-channel data-fueled marketing.
Following the acquisition of 
If you work in email, you’ll know that the number’s up for Hotmail. Outlook.com is officially fully replacing Hotmail as Microsoft’s web-based email service. It was introduced to the marketplace in July 2012 and officially launched this month. 
Mobile is the one big trend that’s here to stay and is the one trend I enjoy writing about. Why am I so passionate about mobile? It’s simple mobile will push the medium I work in forward; it makes your brand and digital message so accessible. Your emails are being read everywhere (even the toilet with 
Over the last year, the ‘newest kid on the block’, namely social media, has gone through some serious changes. Where we began with the veterans of the social media world, Facebook and Twitter being the main contenders, we now have a large range of social networks dealing with the whole spectrum of friends, like minded acquaintances, posts, hangouts, images, music and film/animated gifs but most importantly, sharing. 
The global rise of social media has produced massive amounts of social data that can be used to the advantage of marketers when making decisions. Only recently have brands begun to use social insights and only a small number of decisions were influenced by social data. A Bazaarvoice survey, 
Getting to grips with automation acronyms such as MRM and IMM was definitely not on my to-do list until recently. Of course I’d heard about them, but actually knowing the ins and outs, getting down to the bare bones of what it can mean for marketers, was not a task I needed to tackle…until now. Coming from eCircle, digital marketing was always my forté but now it was time to expand my knowledge base – a good chance to exercise the grey matter for sure. 
