17
Oct. 2011

Brand New Social Media and Email Marketing Infographic

Social Media Study Infographic SnapshotInfographics are a great way of displaying a large amount of information in one easy-to-digest image.   In 2011 eCircle commissioned the UK’s first European Social Media and Email Marketing Study in partnership with Mediacom Science.

It was a survey of 5,000 European Consumers (of which 1,000 were from the UK) to reveal how consumers interact with brands via email and social medial services.

The results of the survey were released over 3 parts, due to the extensive amount of information gathered, so we thought what better way to summarise the key takeaways than with an eye-catching infographic.

The study is the first of its kind, investigating who is using different social networks and what motivates them to publish and share information. Here, rather than attempting to decide which is the best, most influential or effective marketing channel, marketers need to understand why people are behaving a certain way via social networks and email. This will then allow them to use the most appropriate channel for their campaigns. Parts 1 and 2 looks at consumers and part 3 analysed 500 decision-making marketers.

Here’s the infographic in all its glory.

Social Media and Email Study Infographic
Social Media and Email Study Infographic

Downloads:

  • PDF or JPG of this infographic visit our website.
  • Part 1 of eCircle’s European Social Media and Email Marketing Study (UK Results)
  • Part 2 of eCircle’s European Social Media and Email Marketing Study (International Consumer Comparison)
  • Part 3 of eCircle’s European Social Media and Email Marketing Study (Marketers Results)
  • Share/Bookmark

About Lucy Hudson

After graduating in 1999, Lucy worked for an event management organisation for 6 years. She joined eCircle in 2006 and launched the UK’s marketing activities. Following eCircle’s acquisition by Teradata in 2012, she became Teradata Applications’ (formerly eCircle & Aprimo) Head of Field Marketing for the International region (EMEA & APAC). She was elected to the DMA Email Marketing Council in 2013 and sits on the legal and best practice hub. Lucy is on Twitter: @LucyAHudson and @eCircleUK.
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One Response to Brand New Social Media and Email Marketing Infographic

  1. Pingback: Hoe consumenten online interacteren met merken [infographic] | iBianca

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