Author Archives: Adam Dougall

About Adam Dougall

Adam Dougall has been at eCircle for almost 6 years. Following roles in Business Development and Account Management Adam now oversees a team of Key Account Managers delivering strategic services, resource planning and project delivery to some of eCircle’s largest clients. Adam graduated from Plymouth University in 1998 with an honor’s degree in Political Science and is an accomplished player of air guitar.
24
Jan. 2012

Are we satisfying our customer expectations?

by Adam Dougall

Aligning your email content to meet your business objectives AND customers’ expectations is a tricky line to walk. Generally speaking the business needs will win the battle, the consequence of which means customers are receiving emails that in no way support their needs as a consumer. The questions should always be asked when designing an email programme – are we [...]

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Category: Email Marketing Advice | Tags: , , ,
11
Oct. 2011

The Value of a Bad Review…

by Adam Dougall

People buy from people – can you really trust what a retailer is telling you? Or would you rather place trust in a customer who has already bought? I know what I prefer. Even when making a low value purchase like a CD or a book, I always look for the opinions of others before putting my hand in my [...]

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Category: Email Industry News, Partner | Tags: , , , ,
3
May. 2011

What’s the future of email marketing? Is that the question?

by Adam Dougall

Having worked at eCircle for nearly 6 years now, I have been involved in too many new business pitches to count, from one man band t-shirt retailers operating out of their garden shed to global blue chip organisations. However, there is always a common agenda point we have been expected to provide life changing wisdom on (ok maybe not life [...]

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Category: Email Marketing Advice | Tags: , , , , , , ,