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Author Archives: Ally Burt
| 19 Jul. 2011 |
New Advertising Effectiveness Study: Display versus Email |
eCircle in partnership with Nielsen, recently conducted a research study to analyse the advertising effectiveness of email marketing in comparison to display advertising. The study was conducted in parallel to the email marketing and display campaigns for the new SEAT Ibiza ST and looked at the responses from over 1,000 consumers. The consumers were split into three random samples: contact [...]
| 17 May. 2011 |
Segmentation made easy – don’t miss this seminar! |
The DMA is hosting a Data Analysis, Segmentation and Split Testing Seminar on Wednesday 15th June to launch two new whitepapers by the DMA Email Marketing Council.
Category: Email Marketing Advice, Events
Tags: Data Analysis, dbg, DMA, email marketing, Email marketing Council, Guy Hanson, segmentation, Simon Bowker, smartFocus, spilt testing, Tim Watson, Whitepaper
| 10 Mar. 2011 |
Register today for ConnectEurope2011 – limited places available! |
There are a limited number of tickets still available for ConnectEurope2011, so register today to guarantee your place at the digital marketing event of the year!
Category: Events
Tags: #eceuro11, ConnectEurope2011, digitial marketing event, Duncan Bannatyne, email marketing, Google, Groupon, Halfords, IBM, St Patrick's Day Party
| 10 Feb. 2011 |
eCircle has been nominated for the Revolution ‘Best Use of Email’ Award (twice!) |
eCircle are pleased to announce that our two submissions in the Revolution Awards have both been voted as finalists in the ‘Best Use of Email’ category: - Optimised email campaigns through the use of multivariate testing (eCircle, Hostelworld and 8Seconds) - SMS2Subscribe Email Integration (eCircle and East Midlands Trains)