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Author Archives: Barney Willis
| 26 Aug. 2011 |
How to start a successful online lead generation campaign |
Used to its full advantage, online lead generation can be a powerful tool for digital marketers. However the campaign can only be truly successful if you start with an understanding of the basics.
Category: Email Lead Generation, Email Marketing Advice
Tags: cost per lead, cpl, Online Lead Generation
| 14 Dec. 2010 |
Happy Twitmas |
Have you ever tried something you thought was so uncool, but then actually liked it? Like wearing a ‘Movember’ moustache for example, or accidently experiencing the taste sensation of our yuletide affliction, the brussel sprout?
Category: Social Media
Tags: DigitalResponse, Email industry, email marketing, Facebook, Social Media, tweetinng, Twitter
| 30 Nov. 2010 |
Strike up a conversation |
It’s 7.40am on a work day, bitterly cold, there’s another malignant tube strike and I’ve just waited far too long for a bus again. If my dog came bouncing up to me full of hope and then promptly died, it would make the moment complete right now.
| 23 Sep. 2010 |
Big fish, little fish, cardboard box |
Once upon a time, as testified by the mighty Kevin and Perry’s Go large, rave was all the rage. Glow sticks and whistles were actually very cool, and if you whoop-whoop’ed in a club, that was just ‘wicked’. Now, such behaviour is not wicked at all, it’s not even cosmic. Doing running man and saying ‘Mad for it’ in anything [...]
Category: Social Media
Tags: Email Club, email marketing, Facebook, future of social media, Social Media, Status Updates
| 2 Sep. 2010 |
Priority Inbox – My cup of tea |
Me: Coffee please. Barista: Would you like Espresso, Americano, Cappuccino, Macchiato, Mocha, Latte, or our new Frappuccino’s?? Me: Erm, Just a coffee. Barista: A Drip? Grande? Me: ? just a coffee. please. Barista: A Grande Drip Americano? Me: I just don’t know. Do you do Tea? Barista: ? Me: It’s ok, I don’t want one now. .. I’m off to [...]
| 22 Jul. 2010 |
Are you Spammedin? |
I’m a massive advocate of Linkedin. What a great way to connect with relevant communities, self promote and check out the merits of potential clients, recruits and colleagues. As a ‘social media’ platform, it’s by far my favourite. Want to gauge the health of a competitor or industry? You can find out by checking employee turnover on Linkedin. Need someone [...]
| 27 May. 2010 |
We apologise for the delay, but there is a signal problem in your inbox |
I have the rare luxury of finding a seat on the Twickenham to Waterloo train early on a Sunny day in May. To take advantage of this incredible stroke of luck, (did everybody sleep in today?) I’m tinkering on my Dell laptop while two other brusque and slightly portly, important looking business men do the same. A quick survey of [...]
| 1 Apr. 2010 |
Happy Easter – Have a golden egg |
A man and his wife had the good fortune to possess a goose which laid a golden egg every day. Lucky though they were, they soon began to think they were not getting rich fast enough, and, imagining the bird must be made of gold inside, they decided to kill it. Then, they thought, they could obtain the whole store [...]
Category: Uncategorized
Tags: customer data lists, data companies, direct marketing, email marketing
| 15 Feb. 2010 |
America sneezes and we catch a cold |
So what happened to Swine flu? Apart from Johnny Sick Note claiming he was on death’s door when it first hit the news reels? At my last check it was going to wreak havoc on an unprecedented scale and within 28 days we’d all be squealing. I bought lots of newspapers that day .. Maybe it wasn’t as bad as [...]
| 8 Dec. 2009 |
What do you really want to achieve from your email campaign? |
In my last eCircle blog I talked about the importance of getting your mindset right before you experiment with email marketing, ensuring you understand the channel before you push through a campaign risking your hard earned money ‘blind’. A good second step would be the importance of truly understanding what you want to achieve from the exercise coupled with knowing [...]
Category: Email Marketing Advice