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Author Archives: Christopher Kollat
| 28 Jul. 2010 |
Has the Facebook bubble finally burst? |
Is the hype over? Obviously it will not be over that fast and Facebook will very likely continue to face growth rates but these new stats tell me that they might be losing a key target group to build up into a lifelong customer. Another new study shows that customers are becoming increasing dissatisfied with the social network due to [...]
Category: Social Media, Uncategorized
Tags: Facebook, Facebook membership, satisfaction survey, Social Media
| 13 May. 2010 |
Adding more fuel to the fire that online is taking over offline?.. |
Not too long ago I posted on online advertising taking over offline advertising. Yes perhaps it will still be a while before online can fully convince old offline marketing strategists but there are some companies out there helping my cause that online marketing can improve a brands performance. Recently I came across a company in the US called www.vizu.com. One [...]
| 26 Feb. 2010 |
Help for Haiti |
When I started with eCircle many years ago, it was impossible to predict how much the online marketing landscape would change and what scope there would be within my job to help charities across the globe. We recently ran an email campaign, shown at the end of this post, on behalf of the DEC to raise funds for Haiti. Lately, charitable causes [...]
| 2 Dec. 2009 |
Online taking over TV advertising |
Here I am at the airport (again) as I embark on my weekly commute between London and Munich, and yes, as usual my flight is delayed. But, like the majority of my fellow passengers, I am able to work on the move via my BlackBerry and looking around me now, I can see a vast number of people emailing or [...]
Category: Online Communications
Tags: BlackBerry, digital world, mobile devices, online advertising, Palomar5, smart phones