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Author Archives: Dan McKinnon
| 14 Jan. 2011 |
How to make retargeting high on your 2011 New Year’s resolution list! |
The start of a new year is always a good time to stop and review your email marketing strategy. Knowing that you have 12 months in front of you to learn from what worked best and what didn’t, you are now in prime position to review and strengthen your approach so that 2011 can be a successful one for you. [...]
| 30 Jul. 2010 |
Unsubscribing: Why are companies still getting it wrong? |
We’ve come a long way and it’s taken for granted that companies now include an unsubscribe option within their email communications. However, it still surprises me how many make this such a tricky process, e.g. making you login to edit your preferences (if I could remember my password, I probably would, but by then I’ve already lost interest/concentration…) I won’t [...]
| 3 Jun. 2010 |
Growing your Email List |
My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are you looking to achieve – [...]
| 16 Mar. 2010 |
When to email? The million dollar question |
There are a lot of ‘groundhog day’ questions within the email world, none more so than “when’s best to send an email?” – day and time. There are of course a number of opinions and suggestions, mainly depending on whether your audience is B2B or B2C. For example, for a B2B audience, apparently Tuesdays, Wednesdays and Thursdays are the prime [...]
| 10 Nov. 2009 |
The perfect fit: Choosing an ESP who fits you and your needs like a glove |
I watched Location, Location, Location last night, a programme that always makes you feel like you’re £50,000 short for the house you really want!  Enough to stir thoughts of how can I, where can I …damn it. Acton isn’t too far from Chiswick anyway! This has absolutely no bearing on this blog whatsoever, it’s just reminded me that I need [...]
Category: Email Marketing Technology
Tags: choosing an ESP, eCircle, ESP
| 14 Sep. 2009 |
Do your customers know their inbox from their shoebox? |
Having worked online for the last 10 years, I have to admit my somewhat obsessive tendencies of keeping my shoes paired up and nicely straight in the wardrobe has been transferred to keeping my inbox clean and the information I receive via email nice and tidy. Put simply, if it isn’t relevant I have neither the time to read it, [...]
Category: Email Marketing Technology
Tags: email marketing, email newsletter, ESP, subject line