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Author Archives: eCircle Guest Blogger
| 1 Mar. 2012 |
Improving your customer lifecycle email strategy |
During my time at eCircle, I have learnt that, if used correctly, email marketing can be a highly effective and profitable channel, even with the use of a basic strategy. However, little changes and improvements can have a significant effect upon open rates, click-through rates and ROI.
Category: Email Marketing Advice
Tags: customer lifecycle, reactivation, segmentation, welcome messages
| 17 Jan. 2012 |
Top 10 Blogs of 2011 |
2011 was a very busy year for the eCircle team, publishing numerous blog posts on email marketing, social media, lead generation, studies, mobile and major digital trends happening within the industry. Here, we summarise our top 10 blog posts from 2011 (by page views) as a reflection of the year…
Category: Email Marketing Advice, Online Communications
| 4 Oct. 2011 |
Re-thinking your multi-channel marketing strategy |
How do your customers and prospects currently interact with your business? Via email, search, social or print (to name but a few channels)? Customers now have more choices than ever when it comes to communicating with a brand. However, the increase of information across channels makes it much easier for them to switch between vendors, making it vital for businesses [...]
Category: Guest Blogs
Tags: customer retention, customer service, Multi-Channel Marketing
| 13 Sep. 2011 |
Smartphones: opening up a new dimension for email marketers |
Coming up to a year ago now, I was in the position of having to choose between upgrading from my battered 2 year old Nokia N85 to the latest smart phone, the only problem being that I don’t like touch screen phones. Obviously the iPhone 4 is touch screen, the newest Blackberry to be released was the Torch (a touch screen) [...]
Category: Email Marketing Design
Tags: email strategy, multi-part, operating systems, pre-headers, rendering, smart phones, subject lines
| 7 Jun. 2011 |
Leaving money on the table? |
OK, so shopping cart abandonment is nothing new and truthfully, it’s always going to exist. In fact with an ever increasing market with a saturation of customer choices, it’s only going to increase.
| 30 Mar. 2011 |
eCRM is Dead! Long live eCRM |
Let’s begin with a few words about eCRM and the context in which it operates: We are living in a world where the customer is connected, powerful and savvy. With over 5 billion phones in the world , 500 million users of Facebook and over 140 million Tweets a day, customers are connected as are the networks they use.
Category: Email Marketing Advice, Events, Guest Blogs
Tags: ConnectEurope2011, context, customer, eCRM, EHS 4D, email, email marketing, Facebook, Gianfranco Cuzziol, management, relationship, Twitter
| 2 Mar. 2011 |
Ringing the Change |
With the who’s who of the technology world hitting Barcelona last month for the infamous Mobile World Congress, when I was asked to write a guest blog for eCircle, the power of mobile marketing seemed to have a nice ring to it (surely I’m allowed at least one pun?).
Category: Guest Blogs, Partner
Tags: Colette Wade, email marketing, iPad apps, Mobile Marketing, Mobile World Congress, The Telegraph, Webtrends
| 6 Jan. 2011 |
Birthdays are better when they’re social |
Everyone loves a birthday, albeit for different reasons. If you’re a young’un, you’re one year closer to being able to drive and drink (NOT at the same time please!). If you’re no longer as fresh faced as you once were, the fact that you’re a year older is surely counterbalanced by the annual chance to be the centre of attention.
Category: Guest Blogs, Partner
Tags: birthday email programme, birthdays, eCircle Partner, email marketing, Facebook, Facebook App, Facebook fan page, Social Media
| 9 Dec. 2010 |
F-commerce – don’t miss the point |
Unless you’ve been on an extended trip with Virgin Galactic, you will be aware that e-Commerce on Facebook, or F-commerce, is one of the hottest trends in online retailing. In their rush to sell on Facebook, retailers are running the risk of missing the point that Facebook is about engagement rather than transactions.