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Author Archives: Jeremy Wood
| 12 Jul. 2011 |
Display Ads, Email and Engagement Data… |
Aside from the occasional movie or video game banner, most targeted online ads either frustrate me, or pass me by unnoticed. There are only a handful of sites I visit regularly, and my eyes simply hone in on what I am searching for. Compare this to email where my chosen brands have a direct line to my inbox. If these [...]
Category: Email Marketing Technology
Tags: Apple, CRM, digital marketing, display advertising, email campaigns, email marketing, engagement, engagement data, iTunes, Spotify