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Author Archives: Jody Gibbs
| 9 Nov. 2010 |
RichRelevance Interview: What is e-commerce personalisation and how can it be combined with your email marketing strategy? |
Today’s consumers need to cut through an increasing barrage of marketing emails, while simultaneously identifying those emails that are relevant, timely and meaningful for them. In the most recent edition of eCircle‘s Newsletter ‘Inside Digital Marketing’ we interviewed Darren Vengroff, Chief Scientist at RichRelevance one of the leading companies in dynamic e-commerce personalisation, to discover how by combining e-commerce personalisation [...]
| 1 Oct. 2010 |
Special 25% Connect2010 ticket discount for first 10 blog readers |
On Tuesday 19th October eCircle will be hosting its second Email Marketing Connect2010 Conference of the year at the luxurious venue The Soho Hotel. This great value half-day event is a great opportunity to hear speakers from top UK brands such as Halfords and the eSpares as well as network with fellow marketers! Why attend?
Category: Events
Tags: Connect2010, Ecircle event, email marketing, Email Marketing Conference, eSpares, Halfords, Matt Henton, Saj Bhojani
| 21 Sep. 2010 |
Happy Birthday Inside the Inbox |
It’s been a year since eCircle’s blog Inside the Inbox launched back in September 2009. During this time we have aimed to provide you with useful, topical content on the subject of email marketing and the wider digital world. To celebrate a year of Inside the Inbox I thought I’d share with you our top 10 most read blogs posts [...]
Category: Company News
Tags: digital world, eCircle blog, email marketing, inside the inbox, top 10 blogs
| 19 Aug. 2010 |
How retailers are failing to get the even the email basics right |
http://www.imrg.org/8025741F0065E9B8/(httpPages)/F12FE7C6C47BE03F802575C4002AB52F?OpenDocument Continue reading
| 17 Jun. 2010 |
How to make a great first impression with a welcome email programme |
My colleague Mark Robertson recently wrote a great blog post entitled ‘Hello and Welcome’ on some points to consider when conceiving a welcome programme. I wanted to follow on from what he’d talked about with some hints and tips of my own by providing you with a checklist for devising a successful welcome programme. But before jumping straight in it’s [...]
| 8 Jun. 2010 |
Crossing Borders with Email Marketing |
With the growth of the email marketing industry both in Europe and on an international scale at eCircle we are being asked more frequently by clients what is the most effective way in which to carry out an international email marketing program. Consequently many in the email industry are also discussing this topic. Tamara Gielen, for example, spoke at a [...]
| 4 May. 2010 |
Who will win the email marketing election? |
Any email marketer will tell you how effective the email channel can be and you’d think that the three main UK political parties would be using the channel to entice voters ahead of this week’s general election in a big way. From my experience, however this doesn’t seem to be the case. Being in the email marketing industry I was [...]
| 12 Mar. 2010 |
Email Marketing Connect2010 Conference: Speakers include Argos, BBC, Econsultancy and NMA plus more! |
On Thursday 15th April eCircle will be hosting its Email Marketing Connect2010 Conference at the luxurious venue The Soho Hotel. This great value full-day event is a great opportunity to hear speakers from top UK brands such as Argos and the BBC as well as network with fellow marketers!
Category: Events
Tags: #ecconnect2010, eCircle Connect2010, Email Marketing Conference
| 21 Oct. 2009 |
Do we really need the Royal Mail? |
On my commute to work this morning, I was reading the Metro and came across an interesting article about the proposed Royal Mail strikes. Advice from DirectGov is telling people to abandon postal services if the strikes go ahead. “If possible, email or telephone rather than using the post,” it tells consumers. In more recent news, the ISBA, the body [...]
Category: Email Marketing Advice
Tags: direct mail, email marketing, ISBA, Royal Mail strikes
| 9 Oct. 2009 |
Do you dare to be different? |
According to suggested best practice on email creative there are set standards which many in the industry claim will determine the success of an email campaign. For the majority of emails this holds true. However sometimes it can be more effective to break away from the norm and try a more creative tact. The beauty of email is that you [...]
Category: Email Marketing Advice
Tags: email marketing best practice, image blocking, spilt testing, subject line