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Author Archives: Laura Galyer
| 10 May. 2012 |
Twitter – Quality vs Quantity |
As eCircle’s resident online marketer, a large part of my role involves social media. With social media responsibilities comes the inevitable and frequently asked question: ‘How many Twitter followers do we have?’ (the same also being said for other networks). Whilst this is, of course, an important metric to look at, I’m not as concerned about this figure in isolation [...]
Category: Online Communications, Social Media
Tags: klout, Metrics, peerIndex, Twitter
| 5 Apr. 2012 |
Google’s Easter Eggs |
In the spirit of the weekend ahead, I wanted to share some of Google’s Easter eggs…however these have nothing to do with chocolate, more to do with a bit of Google fun! If you haven’t heard of Google Easter eggs before, a Google spokesperson described them as ‘simply little fun surprises to be discovered by our users to make their [...]
Category: Online Communications
Tags: Easter Eggs, Google, Search
| 15 Feb. 2012 |
Has this piqued your Pinterest? |
You’d be forgiven for only having heard of social sharing site Pinterest recently. This social network, launched almost 2 years ago in March 2010, has only hit industry press in the last 6 months. So how did this site accumulate millions of monthly users, without being noticed?
Category: Social Media
Tags: Pinterest, Social Network
| 14 Feb. 2012 |
Integrating social media with email marketing |
According to industry reports, companies around the globe are planning to increase their use of email and social media in 2012. Closer to home in Europe, social media is set to see the second largest rise, from 39% to 66%, with email leading the digital channels. I’m sure these stats are ringing true with marketers, including me, who have the [...]
| 31 Jan. 2012 |
Simple tips for making your email marketing campaigns a success in 2012 |
Are you looking to maximise your email campaigns in 2012? I’m assuming the answer here will be yes! There are a few simple email marketing tips which I can offer, from rewarding customers, creating online conversations and successful testing (as ever!), which can all be put into practice quickly and easily to help you achieve this.
Category: Email Marketing Advice
Tags: advice, email marketing, tips
| 19 Dec. 2011 |
Ending the year on a high note! |
eCircle were delighted when it was announced last week that two of our clients have successfully scooped Gold and Silver awards at this year’s DMA Awards ceremony. The DMA Awards recognise “outstanding achievement and excellence” within the marketing industry, so for two of our clients to have won was all we could have asked for at Christmas!
Category: Company News
Tags: DMA Award
| 13 Dec. 2011 |
Top Twitter trends of 2011 |
Forget the annual newspaper round up of the year’s events, in the age of social media, the best way to review what the world has been talking about, is to analyse the top Twitter trends of 2011. A company called What the Trend has looked at over 200,000 hashtags to determine what the top trending topics of 2011 have been. [...]
Category: Social Media
Tags: hashtag, Social Media, top trends 2011, Twitter
| 22 Nov. 2011 |
How can you make your emails look good on smartphones? |
It’s interesting to see how the way we market has changed over the years. Now, nearly one in three UK adults uses a smartphone (Ofcom) and therefore emails are increasingly seen on mobile devices as often as they are on computer screens. As with all technological advances it is vital for marketers to keep up with the latest changes, so [...]
Category: Email Marketing Advice, Email Marketing Design
Tags: integration, mobile, optimising emails, smartphones
| 14 Nov. 2011 |
Google+ pages for brands explained: First impressions |
Search giant Google have finally announced Pages for brands, after its initial focus on attracting individual users, of which it has managed to build over 40m. These individuals will now be able to add brand Pages to their ‘Circles’ and recommend them and their content via Google’s +1 button. This isn’t a million miles away from Facebook’s ‘Like’ function so [...]
Category: Social Media
Tags: Brand Pages, Google, Social Media
| 6 Sep. 2011 |
You can take a horse to water….but can you make it read your email communication? |
So, you’ve set up a fantastic email template and have cracked deliverability so your recipients are definitely receiving your email campaigns….there’s just one more question you need to ask yourself…. are they reading them?
Category: Email Marketing Advice
Tags: deliverabilty, email metrics, segementation, trigger campaigns, triggered emails