Author Archives: Lucy Hudson

About Lucy Hudson

After graduating in 1999, Lucy worked for an event management organisation for 6 years. She joined eCircle in 2006 and launched the UK’s marketing activities. Following eCircle’s acquisition by Teradata in 2012, she became Teradata Applications’ (formerly eCircle & Aprimo) Head of Field Marketing for the International region (EMEA & APAC). She was elected to the DMA Email Marketing Council in 2013 and sits on the legal and best practice hub. Lucy is on Twitter: @LucyAHudson and @eCircleUK.
4
Jun. 2013

Did you get yourself Connected?

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Category: Company News, Events | Tags: , , , , , ,
25
Feb. 2013

Integrated Marketing Management Discovered – A Q&A with Simon Bowker

Following the acquisition of Aprimo in 2011 and eCircle in 2012 by Teradata (the world’s leading analytic data solutions company), things have changed dramatically and everything is looking pretty rosy. We’ve had lots of people asking us questions about what this means for eCircle as a company and how our product offering will change moving forwards. So now that the [...]

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Category: Email Marketing Advice | Tags: , , ,
21
Feb. 2013

Hotmail: So long, farewell, auf Wiedersehen goodbyeeee!

If you work in email, you’ll know that the number’s up for Hotmail. Outlook.com is officially fully replacing Hotmail as Microsoft’s web-based email service. It was introduced to the marketplace in July 2012 and officially launched this month.

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Category: Email Industry News | Tags: ,
14
Feb. 2013

Connect 2013 is here! Register now for 50% discount!

We are delighted to announce the launch of our annual conference Connect 2013.  Many of you will know (and hopefully you’ll have attended one before!) that we have run the Connect series of events for several years, but this year, Connect promises to be bigger and better than ever!

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Category: Company News, Events, Social Media | Tags: , , , ,
7
Nov. 2012

Election 2012: The morning after the night before

Well. What a night! It wasn’t quite as close as everyone predicted was it?  303 to Romney’s 206 (with Florida still to confirm). And as I wrote in my blog yesterday, social media played a huge part in the success of both candidate’s campaigns.

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Category: Email Industry News, Email Marketing Advice, Social Media | Tags: , , ,
6
Nov. 2012

The US Election: Is Twitter Winning the Digital Race as America goes to the polls?

As the fiercely contested (and even at this eleventh hour difficult to predict) race to become the next US President comes to a close, social networks such as Twitter, Facebook and Google+ are being utilised to encourage the US electorate to turn out and vote, and to help the undecided citizens make their decision once and for all.  12% of [...]

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Category: Email Industry News, Email Marketing Advice, Social Media | Tags: , , , ,
10
Sep. 2012

Goodbye London2012 – The First Truly Digital Games

Hands up who has an Olympics shaped hole in their lives right about now?  Hasn’t it been amazing?  I was lucky enough to go to three Olympic events and one Paralympic event and each time, was truly humbled for many reasons. I was dumbstruck by the amazing abilities of athletes from around the globe, impressed by the cheeriness and dedication [...]

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Category: Online Communications, Social Media | Tags: , , , , , ,
29
Aug. 2012

Subject Lines: Honest or Eye-catching?

Yesterday I received an email from someone called Rachael Ware.  Its subject line was ‘Found a set of keys’. I was at an event so initially saw the email on my BlackBerry.  It caught my eye because my husband had just mislaid his car keys, but I was slightly baffled as a) I didn’t know someone called Rachael Ware and [...]

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Category: Deliverability & ISP Relations, Email Marketing Advice | Tags: , ,
10
Apr. 2012

eCircle Shortlisted for Red Herring Top 100 Europe Award

As the Easter break approached we were already in a good mood thanks to a 4-day weekend, but it was made all the more joyful when we discovered that we have been shortlisted for the prestigious Red Herring Top 100 awards. The shortlisted organisations are considered to be the most innovative and promising companies from a pool of hundreds from [...]

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Category: Uncategorized |
2
Apr. 2012

Facebook Timeline for Businesses – Have you rolled out yours?

Unless you’ve been walking around with your eyes closed, you’ll have heard that Facebook Timeline for Businesses was released on Saturday (31st March 2012) so I thought that as a follow up to my first blog about the Facebook timeline, I’d look at what the new format means for businesses. Ever since Facebook launched its News Feed feature back in [...]

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Category: Social Media | Tags: ,