Author Archives: Lucy Hudson

About Lucy Hudson

After graduating in 1999, Lucy worked for an event management organisation for 6 years. She then became International Marketing Manager for a software company working in the UK and USA. She joined eCircle in 2006 and launched the UK office’s marketing activities. She sits on the IAB Email Council and now heads up the UK Marketing team. Lucy is on Twitter: @LucyAHudson and @eCircleUK.
10
Apr. 2012

eCircle Shortlisted for Red Herring Top 100 Europe Award

As the Easter break approached we were already in a good mood thanks to a 4-day weekend, but it was made all the more joyful when we discovered that we have been shortlisted for the prestigious Red Herring Top 100 awards. The shortlisted organisations are considered to be the most innovative and promising companies from a pool of hundreds from [...]

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Category: Uncategorized |
2
Apr. 2012

Facebook Timeline for Businesses – Have you rolled out yours?

Unless you’ve been walking around with your eyes closed, you’ll have heard that Facebook Timeline for Businesses was released on Saturday (31st March 2012) so I thought that as a follow up to my first blog about the Facebook timeline, I’d look at what the new format means for businesses. Ever since Facebook launched its News Feed feature back in [...]

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Category: Social Media | Tags: ,
29
Mar. 2012

ConnectEurope2012 – In Reflection

ConnectEurope2012 recently took place at London’s The Grange Tower Bridge Hotel.  After months of planning, my team and I were delighted to see the event come together in all its glory.  And at the risk of blowing our own trumpet, it was a mighty fine event.  In fact it was better than that – it was awesome!  Not because of [...]

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Category: Events | Tags: , , ,
12
Mar. 2012

Last Chance to Book for ConnectEurope2012!

ConnectEurope2012, taking place at The Grange Tower Bridge Hotel in London this Thursday (15th March), is only a couple of days away and there are just a few spaces left for you to book! 

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Category: Events | Tags: , ,
9
Feb. 2012

Are you Connected? An exclusive Invitation to ConnectEurope2012 to our Blog Subscribers

I started at eCircle in 2006 and immediately one of my first tasks was to organise our annual ‘conference’.  At the time, we were chuffed to bits with our 80 delegates. We had some great client speakers come along and the event was held at the very lovely Institute of Directors on Pall Mall and it was very well-received by [...]

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Category: Events | Tags: ,
26
Jan. 2012

ConnectEurope2012 – Your Earlybird Discount – 24 hours to go!

Right it’s that time of year where my team and I have our noses to the grindstone, deep in the throes of organising eCircle’s EMEA conference ConnectEurope2012.  As much as it consumes our every waking hours (and we’ve all been having some very odd Connect-related dreams!)  we’re loving every minute and the bookings are already flooding in!

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Category: Email Industry News, Events | Tags: , , ,
19
Jan. 2012

SOPA – What’s all the fuss about?

Until 24 hours ago, I’ll be honest -  I had absolutely no idea what SOPA was.  As a Politics graduate I probably shouldn’t publically admit that, but honesty is the best policy and all that.   So when my Twitter stream and Facebook timeline started filling up with talk of Wikipedia shutting down in protest of this so-called SOPA, Mark Zuckerberg [...]

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Category: Online Communications | Tags: , ,
4
Jan. 2012

The Top 10 Trends in Email Marketing: A Reflection

At the start of what promises to be yet another exciting year for the digital marketing industry, we thought we would look back at some of the most important trends and revolutions in email marketing to kick start our strategies for 2012. 

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Category: Email Industry News | Tags: , , , , , , , , , , ,
25
Oct. 2011

How to increase the cost efficiency of your email marketing

eCircle recently carried out a European Social Media and Email Marketing Study in conjunction with Mediacom Science.  From this we learnt that 66% of decision-makers across Europe’s six largest online markets expressed an interest in increasing the cost efficiency of email marketing to keep it relevant to them in the future.  As a result we have put together a few [...]

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Category: Email Marketing Advice | Tags: , , ,
17
Oct. 2011

Brand New Social Media and Email Marketing Infographic

Infographics are a great way of displaying a large amount of information in one easy-to-digest image.   In 2011 eCircle commissioned the UK’s first European Social Media and Email Marketing Study in partnership with Mediacom Science. It was a survey of 5,000 European Consumers (of which 1,000 were from the UK) to reveal how consumers interact with brands via email and [...]

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Category: Uncategorized |