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Author Archives: Mark Robertson
| 12 Jan. 2011 |
The Coolest Car Stereo Ever! |
One of the topics that is constantly discussed by email marketers – and marketers generally – is relevancy. There are plenty of interesting articles and whitepapers available, such as…
| 7 Dec. 2010 |
What to consider when deciding on the level of support you need from an ESP |
When prospects approach eCircle about working with us, the complaint I sometimes hear is: ‘I’m not happy with the support I’m getting from my ESP’. This can mean a whole host of things! However it can be the case that the potential client has chosen a cheap provider who charges a nominal amount for account management (e.g. £100 per month [...]
| 5 Oct. 2010 |
Please level my expectations – How to write an RFP for email marketing providers |
In a previous blog, I shared my bugbears about clients who fail to give comprehensive feedback at the end of a won or, more importantly, lost pitch process. This time I want to discuss what happens before the whole decision making process happens: setting expectations for potential suppliers and associated timeframes, at the beginning of a pitch.
Category: Email Marketing Advice
Tags: Brandon Hall Research, clients, Econsultancy, email marketing, feedback, request for proposal, RFP, Stylusinc
| 4 Aug. 2010 |
Feedback Welcome |
I’m in sales and I hate losing deals! Any sales person worth their salt should be the same (whether they admit it or not). There are thousands of reasons for not winning a pitch; some valid and some totally ridiculous. Either way, it is the most difficult part of the job…you can spend months – even years – on a [...]
| 1 Jun. 2010 |
Hello and Welcome |
I spend a significant part of my day opting-in to email newsletter programs. I do this partly because I work in email marketing and want to keep abreast of what clients/prospects are doing and partly because, as a frugally-minded consumer, I like receiving all the special offer emails in my inbox. As a result, I see loads of different welcome [...]
| 3 Feb. 2010 |
When selecting an ESP is the most important question really, how much does it cost? |
Anyone who knows me will tell you that I’m notoriously ‘thrifty’. I see myself as abstemious with my finances, most everyone else thinks I’m tight. It must be my Scottish ancestry. My underlying logic is; if I’m buying a packet of cereal, for example, then why pay twice as much for Kelloggs as for the ‘own brand’…it’s probably the same [...]