Author Archives: Michelle Ellicott-Taylor

About Michelle Ellicott-Taylor

Michelle graduated from Manchester University in 1999 and worked in business development and senior account management for 6 years. She joined eCircle in early 2006 and is now a senior member of the key accounts team responsible for looking after clients including HBOS, BP and Haymarket.
29
Mar. 2010

Improve your email program with customer feedback

by Michelle Ellicott-Taylor

So many companies spend a huge amount of time researching the best ways to communicate with their customer, without actually asking the customer themselves! Are you guilty of this too? Email provides you with the ideal opportunity to communicate with your customer and to garner feedback from them about your company’s products, services and essentially the email programme itself. According [...]

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Category: Email Marketing Advice | Tags: , , , , , , ,
29
Oct. 2009

Don’t forget – the best form of advertising is Word of Mouth

by Michelle Ellicott-Taylor

How often have you read an article and thought ‘I’m going to forward this on to xxxx’/I know someone who would be interested in this…’? Using the forward to a friend (FTAF) functionality within your email program is an ideal opportunity for growing your database. Due to this years’ economic climate, data acquisition has been much less of a focus [...]

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Category: Email Marketing Technology | Tags: , , ,