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Author Archives: Mike Page
About Mike Page
Mike has been with eCircle for over 5 years and has extensive knowledge of the digital marketing space. In his role as Business Development Manager, Mike works with clients and prospects to bring eCircle's solutions to market and consulting with a wide spectrum of marketers to propose effective email strategies.| 15 Sep. 2011 |
To a man with a hammer everything looks like a nail
by Mike Page
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We all love new toys, gadgets, gizmos and a shiny new bit of functionality. As a consumer or a digital marketer we are inundated with options. In the case of email, between the industry resources available and your email service provider (ESP) upgrading with the latest features and functionality, there is always a new wonder tool which will revolutionise how [...]
Category: Email Marketing Advice
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Tags: Automation, digital marketing, dynamic content, email service provider, message objective, segmentation
| 15 Feb. 2011 |
Marketing made Black and White
by Mike Page
|
Barcodes, they’re interesting. Not ‘no jeans allowed’, ‘don’t wave your note around in the barmans face’ or any of the hundreds of written and unwritten rules which come into play when trying to purchase alcohol in a public place but those little black and white fellows that you find plastered over the back of nearly everything that you buy. Sure [...]
Category: Email Marketing Advice, Email Marketing Technology
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Tags: Barcodes, Dave Chaffy, email channel, email marketing, iMedia, iPhone, multichannel marketing, QR Codes, RedLaser




