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Author Archives: Tim Penton
| 11 Apr. 2012 |
Email and the Zero Moment of Truth |
Marketers have historically focused on three critical stages in the consumer journey, when they can try to influence buying behaviour: stimulus, shelf, experience. All this simply meant was that we were hoping for some sort of Pavlovian response to our stimulus (be it an email, TV advert, or whatever) so that when buyers were at the shelf, they chose to buy [...]
Category: Online Communications
Tags: buying behaviour, customer journey, Google, google keyword, google trends, search engine, zero moment of truth, ZMOT
| 15 Nov. 2011 |
“Hello, good evening, and Welcome…” |
Newsletter and welcome email strategy may not seem like the sexiest topic for a blog, but it appears like it should be essential reading for a lot of companies, following my study into some of the highest traffic sites in the UK. The reason I chose this topic for my talk at mediaPro in the first place, was because [...]
Category: Email Lead Generation, Events
Tags: email strategy, Lead generation, mediaPro, newsletter, welcome email
| 18 Aug. 2011 |
I Predict A Riot! Or at least organised one on my smart phone… |
The 6th August 2011 was an important date for two key reasons: 1. It was the world wide web’s 20th birthday – on the 6th August 1991 Tim Berners-Lee published the first web page, the first step on the way to the world wide web as we know it today. 2. Parts of London were besieged by rioters, marking the [...]
Category: Online Communications, Social Media
Tags: BlackBerry, london riots, riots, Social Media, Twitter
| 4 Jul. 2011 |
So, has the cookie crumbled…? |
A month on after the introduction of the new European e-privacy law what impact has it had?
| 23 May. 2011 |
Is Big Brother watching you…? |
In his novel Nineteen Eighty-Four, Orwell describes a world of perpetual war, pervasive government surveillance and incessant public mind control, pretty much a total lack of privacy or self-determination.