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Category Archives: Deliverability & ISP Relations
| 8 Mar. 2012 |
Have you heard about DMARC? |
What is it? DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is a technical specification created by a group of organisations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues, related to email authentication.
Category: Deliverability & ISP Relations, Email Marketing Technology
Tags: DMARC, phishing attacks
| 15 Aug. 2011 |
DKIM – a silver bullet against SPAM? |
40 years after the first email was sent, a lot has changed and email has now changed the way that digital marketers communicate. Now professional Email Service Providers (ESPs) are challenged to ensure the delivery of an email directly into the recipient’s inbox. Internet Service Providers (ISPs) are in a constant battle against spammers. New frameworks and filters are being [...]
| 30 Jul. 2010 |
Unsubscribing: Why are companies still getting it wrong? |
We’ve come a long way and it’s taken for granted that companies now include an unsubscribe option within their email communications. However, it still surprises me how many make this such a tricky process, e.g. making you login to edit your preferences (if I could remember my password, I probably would, but by then I’ve already lost interest/concentration…) I won’t [...]
| 18 May. 2010 |
Testing Testing 3 2 1 |
Okay okay, I know that the old testing call often employed on stage by some stand up comic testing their microphone is ‘Testing testing 1,2 3,’ , but let’s take it for granted that I haven’t mistakenly written a Stand Up Comic Checklist, and that actually I want to say a few words about the importance of testing in email [...]