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Category Archives: Email Lead Generation
| 5 Jan. 2012 |
A lead generation new year’s resolution: Basic steps to ensure continual ROI from your lead generation campaign |
In a report released by Econsultancy, Advertisers were asked whether they nurtured their leads as part of a relationship-building process, or if they were solely focused on an initial sale. More than a third of advertisers (37%) said they were “focused on the initial sale rather than building relationships”. Below are 3 resolutions to ensure ROI as well as customer [...]
Category: Email Lead Generation, Email Marketing Advice
Tags: Lead generation
| 15 Nov. 2011 |
“Hello, good evening, and Welcome…” |
Newsletter and welcome email strategy may not seem like the sexiest topic for a blog, but it appears like it should be essential reading for a lot of companies, following my study into some of the highest traffic sites in the UK. The reason I chose this topic for my talk at mediaPro in the first place, was because [...]
Category: Email Lead Generation, Events
Tags: email strategy, Lead generation, mediaPro, newsletter, welcome email
| 26 Aug. 2011 |
How to start a successful online lead generation campaign |
Used to its full advantage, online lead generation can be a powerful tool for digital marketers. However the campaign can only be truly successful if you start with an understanding of the basics.
Category: Email Lead Generation, Email Marketing Advice
Tags: cost per lead, cpl, Online Lead Generation
| 3 Jun. 2010 |
Growing your Email List |
My colleague, Mark Robertson, just wrote an interesting blog on Welcome Email Programs. I thought I would add to this by discussing the very first point – growing that email list. With that in mind, here’s my checklist of things to consider when growing an opt-in email list ….plus a few additional comments/opinions: What are you looking to achieve – [...]