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Category Archives: Email Marketing Technology
| 8 Mar. 2012 |
Have you heard about DMARC? |
What is it? DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is a technical specification created by a group of organisations that want to help reduce the potential for email-based abuse by solving a couple of long-standing operational, deployment, and reporting issues, related to email authentication.
Category: Deliverability & ISP Relations, Email Marketing Technology
Tags: DMARC, phishing attacks
| 10 Jan. 2012 |
2012 is all about the Cloud! |
The tragic passing of Steve Jobs re-ignited the debate about the true genius of the great man and his potential for deification in the technology hall of fame. Was he the genius inventor of products of a generation, or merely just a great businessman who turned good ideas into game changing business success? The debate will live longer than many [...]
| 15 Aug. 2011 |
DKIM – a silver bullet against SPAM? |
40 years after the first email was sent, a lot has changed and email has now changed the way that digital marketers communicate. Now professional Email Service Providers (ESPs) are challenged to ensure the delivery of an email directly into the recipient’s inbox. Internet Service Providers (ISPs) are in a constant battle against spammers. New frameworks and filters are being [...]
| 12 Jul. 2011 |
Display Ads, Email and Engagement Data… |
Aside from the occasional movie or video game banner, most targeted online ads either frustrate me, or pass me by unnoticed. There are only a handful of sites I visit regularly, and my eyes simply hone in on what I am searching for. Compare this to email where my chosen brands have a direct line to my inbox. If these [...]
Category: Email Marketing Technology
Tags: Apple, CRM, digital marketing, display advertising, email campaigns, email marketing, engagement, engagement data, iTunes, Spotify
| 15 Feb. 2011 |
Marketing made Black and White |
Barcodes, they’re interesting. Not ‘no jeans allowed’, ‘don’t wave your note around in the barmans face’ or any of the hundreds of written and unwritten rules which come into play when trying to purchase alcohol in a public place but those little black and white fellows that you find plastered over the back of nearly everything that you buy. Sure [...]
| 30 Nov. 2010 |
Strike up a conversation |
It’s 7.40am on a work day, bitterly cold, there’s another malignant tube strike and I’ve just waited far too long for a bus again. If my dog came bouncing up to me full of hope and then promptly died, it would make the moment complete right now.
| 2 Sep. 2010 |
Priority Inbox – My cup of tea |
Me: Coffee please. Barista: Would you like Espresso, Americano, Cappuccino, Macchiato, Mocha, Latte, or our new Frappuccino’s?? Me: Erm, Just a coffee. Barista: A Drip? Grande? Me: ? just a coffee. please. Barista: A Grande Drip Americano? Me: I just don’t know. Do you do Tea? Barista: ? Me: It’s ok, I don’t want one now. .. I’m off to [...]
| 24 Jun. 2010 |
It’s not rocket science |
Following on from my post on ‘It’s not how clever you are..it’s how unclever you are’ ,here is a simple chart from Marketing Sherpa that really demonstrates that at least with email, it can be as simple as giving Relevant Content.
| 16 Mar. 2010 |
When to email? The million dollar question |
There are a lot of ‘groundhog day’ questions within the email world, none more so than “when’s best to send an email?” – day and time. There are of course a number of opinions and suggestions, mainly depending on whether your audience is B2B or B2C. For example, for a B2B audience, apparently Tuesdays, Wednesdays and Thursdays are the prime [...]
| 3 Feb. 2010 |
When selecting an ESP is the most important question really, how much does it cost? |
Anyone who knows me will tell you that I’m notoriously ‘thrifty’. I see myself as abstemious with my finances, most everyone else thinks I’m tight. It must be my Scottish ancestry. My underlying logic is; if I’m buying a packet of cereal, for example, then why pay twice as much for Kelloggs as for the ‘own brand’…it’s probably the same [...]