| 1 Mar. 2012 |
Improving your customer lifecycle email strategy |
During my time at eCircle, I have learnt that, if used correctly, email marketing can be a highly effective and profitable channel, even with the use of a basic strategy. However, little changes and improvements can have a significant effect upon open rates, click-through rates and ROI. Continue reading
| 21 Feb. 2012 |
Campaigns we like: Allsaints |
Last month I wrote a ‘Campaigns we like’ article for the DMA Email marketing Council’s monthly newsletter. To catch the latest best practice advice and up to date email marketing trends subscribe to the newsletter here. If you missed last month’s addition here’s what I think Allsaints are doing right:
There are a few retailers that catch my eye in my inbox; Allsaints are one of them. Having signed up to their email marketing program a few months ago, I now look forward to receiving their emails. Here’s what they’ve done right:
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| 15 Feb. 2012 |
Has this piqued your Pinterest? |
You’d be forgiven for only having heard of social sharing site Pinterest recently. This social network, launched almost 2 years ago in March 2010, has only hit industry press in the last 6 months. So how did this site accumulate millions of monthly users, without being noticed?
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| 14 Feb. 2012 |
Integrating social media with email marketing |
According to industry reports, companies around the globe are planning to increase their use of email and social media in 2012. Closer to home in Europe, social media is set to see the second largest rise, from 39% to 66%, with email leading the digital channels. I’m sure these stats are ringing true with marketers, including me, who have the same strategy for 2012. Marketers now need to consider the integration of these channels to be able to maximise their overall success and exceed their return.
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| 9 Feb. 2012 |
Are you Connected? An exclusive Invitation to ConnectEurope2012 to our Blog Subscribers |
I started at eCircle in 2006 and immediately one of my first tasks was to organise our annual ‘conference’. At the time, we were chuffed to bits with our 80 delegates. We had some great client speakers come along and the event was held at the very lovely Institute of Directors on Pall Mall and it was very well-received by the delegates who attended. But things have moved on drastically since then, getting bigger and bigger, until last year when we organised our first Pan-European conference attracting over 350 delegates from the UK and across Europe. Continue reading
| 7 Feb. 2012 |
Examples of Great Email Marketing this year so far… |
It’s only February, and the email industry in 2012 is already absolutely buzzing with innovative ways of using the channel to do all sorts of things. In this post, I highlight three brands that – in my opinion – have lead the way so far.
| 31 Jan. 2012 |
Simple tips for making your email marketing campaigns a success in 2012 |
Are you looking to maximise your email campaigns in 2012? I’m assuming the answer here will be yes! There are a few simple email marketing tips which I can offer, from rewarding customers, creating online conversations and successful testing (as ever!), which can all be put into practice quickly and easily to help you achieve this.
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| 26 Jan. 2012 |
ConnectEurope2012 – Your Earlybird Discount – 24 hours to go! |
Right it’s that time of year where my team and I have our noses to the grindstone, deep in the throes of organising eCircle’s EMEA conference ConnectEurope2012. As much as it consumes our every waking hours (and we’ve all been having some very odd Connect-related dreams!) we’re loving every minute and the bookings are already flooding in!
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| 24 Jan. 2012 |
Are we satisfying our customer expectations? |
Aligning your email content to meet your business objectives AND customers’ expectations is a tricky line to walk. Generally speaking the business needs will win the battle, the consequence of which means customers are receiving emails that in no way support their needs as a consumer. The questions should always be asked when designing an email programme – are we serving content to our customers that support this stretch of the customer relationship? Are we satisfying their expectations?
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| 19 Jan. 2012 |
SOPA – What’s all the fuss about? |
Until 24 hours ago, I’ll be honest - I had absolutely no idea what SOPA was. As a Politics graduate I probably shouldn’t publically admit that, but honesty is the best policy and all that. So when my Twitter stream and Facebook timeline started filling up with talk of Wikipedia shutting down in protest of this so-called SOPA, Mark Zuckerberg spoke out against the bill and any number of other people began voicing their views and opinions, that I began to think that this must be kind of a big deal.
So I thought I would look into what exactly the bill entails, and how it might affect our industry.
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