A Comprehensive Features List of eC-messenger

A functional range which leaves nothing to be desired

Multi-channel: Email, SMS, Fax
Testing of subject lines and content with subsequent automatic email broadcast of the most successful test message
Individual email address value thanks to the ability to determine message limits per recipient
Option to send emails with a digital signature
Ability to include social media links with Social Media Fusion tool
Campaign preview tool via Return Path integration to view campaigns in different email readers before hitting send.
Adjustable broadcast speed capacity, enabling you to optimise the utilisation ratio of your web servers and maximise deliverability rates
Broadcast capacity: More than 10 million emails per hour
Option to send final broadcast to seed or proof addresses
Intuitive SMS tool to integrate email with the mobile channel and generate valuable new email addresses

Complete trackable history of individual newsletter recipients along the entire newsletter lifecycle (message and recipient related)
Cookie or session based conversion tracking
Real-time reporting of the most important email statistics (bounces, opens, clicks on all or single links, conversions & forwards)
Option to export statistics as an excel file in just one click
Visual reporting of the results online and recipient related exports in csv or xml format
Ability to select target group reporting based on age, gender and free selectable, additional attributes
Comparison analysis of several messages
Enhanced reporting capabilities to automated, periodical analysis for target groups, messages or system statistics
Ability to track individual links that are personalised to each recipient
Link tracking aggregated by link category option
One click web analytics integration tool for the simple selection of web analytics tracking

Personalisation of the message based on single attributes via a placeholder
Complex personalisation such as individual message parts for single recipients or target groups are possible
Personalised pictures and attachments

Integrated selection tool to define target groups based on profile data (e.g. age, gender etc) and action data (e.g. click, purchase etc)
Automatic assignment of recipients in individually configured client segments based on eligible attributes and combinations
Calculation of recipient specific performance indicators (e.g. average purchase value)

Rule types can be assigned to data prompting automated multi-level campaigns (e.g. automatic follow up emails, birthday emails etc.)
Definition of regular work processes: data synchronisation with external databases and allocation of statistical analysis
Creation of periodical recurring messages (e.g. for birthday mailings or to reactivate inactive recipients)

Automatic classification of undelivered emails (bounces) in five categories
Automated bounce processing on the basis of individually configured rules for optimal list maintenance
Consideration of all industry standards and provider specific delivery guidelines
Automatic processing of spam complaints via a feedback loop with the most important ISPs
Whitelisting via CSA. Other certifications like Sender Score (Return Path) available on request. More under ISP Relations
Integration of external Robinson lists

Real time notifications (profile modification, registrations, notice of removal, bounces)
Web requests via HTTP(S) REST interface
Automatic import and export tasks via FTP(S)
SOAP (synchronal and asynchronous)
JDBC access to synchronise data directly

Administration settings can be set for each individual across the system
Full cost control at any time through integrated date management or charging
Protection against unauthorised access to the databases through the multi-level applications layout
Overview of ongoing system processes with the possibility to stop or rearrange them at any time
High reliability through redundancy of all hardware components (including a second computing centre)
Annual inspection of the system security through independent, external service providers