European Social Media & Email Marketing Study

In 2011 eCircle commissioned the UK’s first European Social Media and Email Marketing Study in partnership with Mediacom Science. It was a survey of 5,000 European Consumers (of which 1,000 were from the UK) to reveal how consumers interact with brands via email and social media services. The study is the first of its kind, investigating who is using different social networks and what motivates them to publish and share information. Here, rather than attempting to decide which is the best, most influential or effective marketing channel, marketers need to understand why people are behaving a certain way via social networks and email. This will then allow them to use the most appropriate channel for their campaigns. Parts 1 and 2 looks at consumers and part 3 analysed 500 decision-making marketers.