Best Practice Advice
Advanced Ecommerce Email Marketing Tactics
Email marketing is still one of the most effective and profitable methods of direct marketing. This holds true for online retailers, particularly in the fashion industry where email has proven to be a strong driver of revenue. According to an independent study by eMarketer, nearly two thirds of customers surveyed purchased after receiving a commercial form of email. When you consider email, when used correctly, can generate ROI of $45 per advertising dollar invested, it is no wonder that email marketing expenditures in Europe are expected to double by 2012 (Source: Jupiter Research, January 2008). This best practice article explains how online retailers can get more from email marketing with strategic marketing initiatives to keep customers converting!