Best Practice Advice
Creating a Cost Effective eCRM Strategy to Drive Revenue by ASDA.com
Integrating email into your eCRM strategy can seem like daunting prospect but help is at hand! Chris Dalrymple, Online Marketing Manager at ASDA.com explains the process they took when embarking on their email program. In this article, Chris takes you through where to begin, what to include in your email content, suggestions on how to manage your data, testing and reporting tips, and how to best analyse your results.
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