Best Practice Advice
How to keep on the right side of the Email Marketing Law
In a recent case, Microsoft was awarded £45,000, against Bizads a business selling supposedly "permission" email addresses for unsolicited commercial email (UCEM) purposes. For Microsoft and other industries alike some UCEM is more than an annoyance, it also reduces customers trust in UCEM. As a marketer you want to retain your customers trust. One way to do this is by following certain key regulatory issues before sending a UCEM in the UK.
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