Best Practice Advice
How to get more email to the inbox by focusing on reputation
A recent study by the DMA indicated that commercial email has the highest return on investment – better than almost all the other alternatives in the marketing mix. But, if your email doesn’t reach the inbox then it can’t generate response and your efforts have been wasted. How do you make sure your email gets through? Reputation is the key. Your messages have to look like legitimate, desired email. In this ‘Ask the Experts’ article Ken Takahashi, Vice President of Global Channels at Return Path outlines the five elements that contribute to a good sending reputation to ensure your emails reach the inbox.
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