Best Practice Advice

How to choose an appropriate segmentation model for your email programme

Effective email campaigns demand more than just capturing email addresses. The more information collected at the sign-up process creates additional opportunities to segment your database into smaller groups of people who share similar characteristics and enables you to target them individually. In this ‘Ask the Experts article Simon Bowker, eCircle’s UK Managing Director will take you through the different segmentation models to help ensure that your segmentation strategy is working effectively.