Best Practice Advice

Top 5 Golden Rules of Online Survey Creation

Online surveys are one of the most effective means of identifying your customers opinions and needs. Survey results can be used to review and realign your current programmes to ensure you are always meeting the ever-evolving expectations of your customer. In this ‘Ask the Experts’ article Simon Bowker, eCircle’s UK MD, reveals the top five golden rules of online survey creation and design.

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"We’ve been using eCircle for the past four years and have been consistently happy with them. They provide a very sophisticated email system which allows us to customise our emails to provide a much higher degree of targeting than previously possible. We’ve seen tangible improvements in response rates and profile updates to this functionality, which is great."