Best Practice Advice

Increase the ROI of your email newsletter with top 10 testing tips

Testing testing testing is the motto of successful email marketing. Even the smallest changes can have a huge effect on the results. We have compiled a list of tips, showing you which variables you need to test. Variable such as the sender or the subject line will influence the open rates of your emails, whilst elements within the body of the newsletter such as the design or content, will affect the click rates. Happy testing…

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