Best Practice Advice
Email marketing in a web 2.0 world
In this age of global, integrated and interactive communications, the world can sometimes seem like a very cluttered place for the consumer. Take a look at your email inbox, for example. Are all the emails you receive relevant and of interest to you? I’m guessing not and this is where your email marketing message can get lost if it’s not relevant. Relevancy is of particular importance as we enter further into the world of web 2.0. With social networks, communities and blogs driving the message you may be asking how can you bring back the focus and keep your message of interest. Part of the answer is with email. In this ‘Ask the Experts’ article, Skip Fidura, email marketing specialist at OgilvyOne, defines how you can use email to refocus consumers back to your message and why email should be part of your web 2.0 strategy in 2009.
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