Best Practice Article
Important email marketing metrics and how to use these to improve results
One of the main advantages of email marketing is the ability to get detailed data for tracking and reporting campaign performance. Measuring your email marketing performance allows you to see how a specific email campaign performed and then improve your results for future send-outs. In this month’s best practice article, Simon Bowker, eCircle’s UK Managing Director, illustrates the top three most common email metrics used by marketers, and what tactics are used to improve performance.