Best Practice Advice
Six Tips for Mobile Email Optimisation
Most marketers would agree that email isn’t going anywhere. According to AOL’s most recent Email Addiction Survey, ‘nearly half (46%) of email users said they’re hooked on email (up from just 15% last year).’ However, the way we are using email is changing. This January alone over 74 per cent of the world’s digital messages were sent through a mobile device (TNS Global). This means more and more people accessing emails via handheld devices, such as Blackberry’s or iPhones and it’s no longer just business people. As technology advances and becomes more affordable ‘ordinary’ folk are buying and accessing emails on their phone, so B2C marketers, take note! In this ‘Ask the Experts’ article Simon Bowker, eCircle’s Managing Director, takes you through a few points worth considering to ensure your emails are read and welcomed by mobile users.
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