Case Studies
Learn from the best
Discover how some of our long-term clients such as Samsung and Volvo succeeded with their email marketing campaigns by achieving really fantastic results. Gain insight from these fascinating case studies and learn how you too can take your email marketing to the next level!
Argos
Argos wanted to introduce a product review section on their website and identified email as the key channel to help them meet this goal. A unique and innovative email campaign was devised to encourage customers to upload product reviews onto the retailer’s website. Read more about this award-winning email campaign here.
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Centaur Media plc
For key stakeholders at Centaur, the multiplatform approach created a challenge in monitoring email campaign activity on a daily basis, across all platforms. To address this challenge, eCircle suggested the design and build of a Centaur branded interface which would display information on sending, sent and scheduled activities across the various systems being used to broadcast Centaur emails.
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Center Parcs
To encourage guests to pre-book onsite activities in advance, Center Parcs set up a series of personalised triggered emails. The targeted trigger campaign demonstrated just how important relevant emails are with over 80% of pre-booked activities now made online.
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Halfords
Halfords’ key objective was to drive customers to its online store, focusing on ‘moments of truth’ in the customer lifecycle. Incorporating web analytics data, eCircle developed an email marketing infrastructure that could respond quickly when customers abandoned shopping baskets, offering dynamic content by linking with large amounts of product data in eCircle’s cloud storage.
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Homebase
Homebase’s key aim was to use the email channel to identify newsletter subscribers who had specifically shown an interest in kitchen products and once identified, to more effectively target these customers. Using categorised link tracking eCircle helped Homebase achieve a project ROI of 45x the initial investment within a short time frame. Read more here.
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Hostelworld
Hostelworld was able to optimise its email marketing campaigns using multivariate testing. The campaign tested four different email headers in real-time to find the best performing. In addition, the test used 'Segment Optimisation' running over four different segments, namely four different countries, to uncover the overall best performing email.
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Karen Millen
Having recently re-launched its website, Karen Millen wanted to focus on list growth to increase traffic to the site. It identified that this could be achieved through an email marketing strategy, incorporating both lead generation and email list rental techniques to generate sign ups and drive traffic to its website.
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Oad Reizen
Oad Reizen had a main aim of communicating with its customers at every stage of the customer lifecycle process to build and maintain stronger long-term relationships. Analytics around browse behaviour on viewed accommodation linked directly with Oad's communication strategy and facilitated improvements which allowed it to re-market to them, via email.
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Samsung
For more than five years, Samsung has utilised eCircle's top performing email marketing services. The aim of Samsung's email marketing strategy has been to maintain direct relationships with Samsung's customers, increase brand awareness, customer loyalty and of course to acquire new clients. Get to know more about Samsung's email marketing success, including Samsung’s unique Easter Egg Hunt campaign.
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The Holiday Place
Find out how The Holiday Place used eCircle's lead generation solutions to grow their database with high quality subscribers and send out highly personalised email newsletters, increasing enquiries and maximising sales all with a very impressive return on investment.
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Tourism Ireland
Today more and more consumers book holidays online than ever before. In order to reach these consumers Tourism Ireland decided to use offer based email marketing to drive users to their website and ultimately book. The campaign results were sensational, with click throughs up to 97%!
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TUIfly
In the highly competitive market of online travel, contacting customers online plays a major role in customer acquisition. The aim of TUIfly's email marketing campaign was to do just that - acquire customers by contacting them directly. They achieved this by rewarding sign ups with timely, relevant email offers thus acquiring customers and boosting sales!
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Veratour
Veratour, one of the leading operators in the Italian tourist industry, wanted to use social media to get closer to their customers. Using eC-social, eCircle's social media management tool, Veratour were able to achieve this by creating a dialogue with customers and centralising the management of all social media activities. Veratour were able to monitor online conversations across multiple channels, produce advanced reporting on activities and achieved almost 39,000 new fans in only 10 months.
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Virgin Limited Edition
Virgin Limited Edition use email to increase bookings for each property not as a conversion tool. The role of email marketing is to capture interest with speed and frequency and also to generate enquiries for the different resorts. New and improved html email designs were carefully put together, to create a simpler and more consistent brand experience through the email channel. Results for Virgin Limited include a 5% increase in open rates.
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Volvo
Volvo's secret to success is revealed... through target group and car range specific email communications, Volvo achieved extremely high interest in test drives of new Volvo models as well as an exceptional awareness of Volvo’s newsletter to customers and prospects.
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