The most comprehensive study of social media and email marketing in Europe

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Many marketers see Email, Facebook, Twitter and other social networks as channels that compete with one another. Consumers on the other hand, use these channels in many different ways but do not treat them as mutually exclusive. In fact, consumers use the strengths of each channel for their communications and this is exactly what marketers should be doing too!

eCircle's "European Social Media and Email Marketing" study series was conducted in cooperation with Mediacom Science and reveals new insights into how consumers engage with brands via email and social media networks, such as Facebook and Twitter, and offers marketers the opportunity to see how they can effectively optimise these channels.