eCircle Whitepaper

Recession Marketing and the Power of Email

With marketers having to make cut backs, online spend still shows no sign of slowing as traditional, less measurable forms of marketing are ditched in favour of online methods. With the shift towards digital being the direction marketers need to move in, we ouline our top 10 digital marketing survival tips in this new whitepaper to help you survive the crunch!

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"Rough Guides is a worldleader of travel content and information for hundreds of worldwide destinations and to increase our online profit we have been running competitions and promotions. We provided eCircle with a solo email and landing page with a short and easy to complete data capture form, and in return, they provided us with the targeted leads. eCircle maximised traffic to our landing page in what became a very successful lead generation campaign. We were able to track the leads using eCircle's email broadcast tool eC-messenger and found the service to be extremely helpful."