Industry leading guidance, advice and product reports
eCircle’s industry leading whitepapers can help you learn more about email marketing best practice, improve your email marketing success and understand what our professional email marketing software, eC-messenger can achieve for you. We also take an in-depth look why deliverability is one of our key areas of expertise, the benefits of geo-targeting and the best way to choose your ideal email marketing partner.
The DMA’s Deliverability Whitepaper is full of relevant and useful information for any marketer who has experienced deliverability issues. Co-authored by Simon Bowker, Managing Director of eCircle UK and Guy Hanson, Business Development Director of Database Group Interactive, this whitepaper outlines the major factors that impact on deliverability and ten practical steps to improve deliverability.
Increased inbox competition is driving the need for marketers to become more sophisticated with email marketing through personalisation and targeting. The smart segmentation of your database is the key to achieving this. This whitepaper takes you through the areas that should be considered when planning an intelligent email segmentation strategy.
When did you last look at the design of your newsletter? With the shift away from 'batch and blast' mentality of times gone by, it's never been more important to ensure your email is well designed, highly targeted and personalised so that it is welcomed by the recipient and actioned. This whitepaper covers each area you need to consider when re-designing your emails.
With marketers having to make cut backs, online spend still shows no sign of slowing as traditional, less measurable forms of marketing are ditched in favour of online methods. With the shift towards digital being the direction marketers need to move in, we ouline our top 10 digital marketing survival tips in this new whitepaper to help you survive the crunch!
With email identified as a key channel with which to promote your organisation it is important to know what to look for when choosing your email marketing partner. This step-by-step guide takes you through the process of choosing your ideal partner from initial questions through to the final decision-making process.
Geotargeting allows you to extend the communication with your customers concerning regional content and activities. This allows you to increase the relevance to the individual recipient and ultimately the performance of your campaigns.