eCircle Press Releases

For continuously updated news stories

There is always a lot going on at eCircle. To keep you up-to-date you can find eCircle press releases, information on studies and the most exciting email marketing trends right here!  For further press information please contact:

Lucy Hudson, Senior Marketing Manager, eCircle:  
+44 (0)20 7618 4237 or email pr-ukecircle.com

Katy Bergson, Limelight PR: 
+44 (0)20 7201 0600 or email katylimelightpr.co.uk

Please select:
12/07/2010
eCircle Email Campaigns Triggers Great Results for Center Parcs
eCircle has been working alongside short-breaks specialists Center Parcs to move the majority of their pre-holiday marketing efforts online, with a trigger campaign encouraging guests to pre-book onsite activities in advance.
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01/06/2010
eCircle tasked by Virgin Limited Edition to deliver online communications campaign
eCircle has been appointed by Virgin Limited Edition, the luxury portfolio of Virgin Hotels Group Ltd to develop a new ‘look and feel’ for its online communications, following a competitive pitch.
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26/05/2010
eCircle Releases Latest Version of Email Software eC-messenger
eCircle has recently announced its latest software upgrade which includes more enhanced features of its email broadcast technology eC-messenger.
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19/05/2010
Retailers missing a trick with email communications
A study led by eCircle has found that a number of leading retailers are making a wealth of mistakes when it comes to communicating with their consumers online.
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06/03/2010
Experts Offer New Guidelines on the Effectiveness of Email Segmentation
eCircle released a new whitepaper aimed to provide vital information to marketers on the importance of segmentation in email strategies.
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19/02/2010
eCircle Announce Dr. Arnold Bahlmann as New Chairman of the Supervisory Board
TA Associates, a leading growth private equity firm, recently announced that it had signed a definitive agreement for a majority investment in eCircle. Due to this investment, the Supervisory Board and Management Board at eCircle will now change.
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16/02/2010
eCircle to Undertake all Email Marketing for 2018 Bid
Europe’s biggest email marketing company eCircle has been appointed to carry out all email marketing activities surrounding England’s bid to host the 2018 FIFA World cup. Incorporating the campaign slogan “England United, The World Invited”, the emails will be targeted at both UK and worldwide football lovers.
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11/01/2010
TA Associates to Acquire Majority Interest in eCircle
TA Associates, a leading growth private equity firm, today announced it has signed a definitive agreement for a majority investment of over €60 million in eCircle, one of the leading email marketing service providers worldwide.
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07/12/2009
eCircle Strengthens Stance in Europe with New Offices Opened in Spain and The Netherlands
Following the expansion of the UK office, eCircle has recently launched offices in The Netherlands and Spain to strengthen its growth in these countries and build on the existing business.
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29/11/2009
Asda Enlists eCircle as New Email Marketing Partner
Asda has chosen eCircle to work with them on its email marketing programme. The fact that eCircle can offer an end-to-end service with data as well as email broadcasting was a big plus point for Asda. The work will cover Asda.com, Asda Financial Services and Asda Direct, as well as George and its in-house Asda magazine.
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30/10/2009
eCircle Makes a Raft of New Appointments as it Continues to Show Strong Growth in the UK
eCircle are pleased to announce the expansion of the London team by 12%. Notable recruits joining the Key Accounts Team include Catherine Jannetta (Née Calhoun) from rival email agency Lyris as a Key Accounts Manager and Chris Butler who joins from EDR as Senior Key Account Manager.
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05/10/2009
Brands Empowered to Integrate Email Marketing with Social Media
The latest version of eCircle's email marketing broadcast tool eC-messenger 5.23 goes live. Clients will now be able to link their email marketing activity to social media such as Digg, Delicious and Facebook (Social Media Fusion tool) and join up SMS and email correspondence with customers and prospects.
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19/08/2009
The Football Association Appoint eCircle as its Email Supplier
The Football Association (FA) has appointed eCircle as its email marketing supplier. eCircle will assist in developing an advance email marketing programme for The FA, which will include sophisticated email tactics, including transactional and triggered service messages.
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29/05/2009
eCircle Launches New Lead Generation Portal SpoilMeNow.co.uk
eCircle debut new lead generation portal SpoilMeNow.co.uk to generate qualified prospects for clients. The portal gives consumers a guide to health and beauty with offers from leading UK brands. Brands taking advantage of this opportunity include Optimax, Ultralase and Schill Dental to generate fully opted-in databases.
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29/04/2009
eCircle is Chosen to Manage Halfords’ Digital Communication Strategy
Halfords has appointed email marketing company eCircle to manage its email communication programme. eCircle will focus on expanding Halfords’ database and look to develop a sophisticated email marketing strategy to increase customer loyalty and drive traffic to the Halfords’ website.
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24/03/2009
eCircle Picks up Revolution Award for Work with Argos
eCircle celebrate prestigious award for the best use of email at the Revolution Innovation Awards 2009. The award recognises eCircle's work with Argos for an email campaign that encouraged customers to write reviews on the retailers website based on online product purchases.
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23/03/2009
New Vice President Christopher Kollat to Head up eCircle's Media Business
Kollat, who previously headed up the Media Product Management team for eCircle, will take responsibility for the entire Media division, including the email list rental and lead generation teams, strengthening its competitive position within the UK online media landscape.
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24/02/2009
eCircle Appoints Simon Bowker as UK Managing Director
Bowker, who was Director of Operations, UK & France at eCircle will be responsible for growing eCircle’s business in the UK, with a particular focus on developing the offering of the company’s technology division, including its email broadcast tool eC-messenger.
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30/01/2009
SOLETRADER Appoint eCircle to Manage its First Email Programme
Using eCircle’s recently launched email marketing software eC-messenger 5.1, SOLETRADER will look to reach prospects and customers with targeted email campaigns and drive traffic through to their websites.
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06/10/2008
eCircle Sets New Benchmark for Data Quality and Email Deliverability
eCircle upgrade email broadcasting tool eC-messenger to improve monitoring of spam complaints and in turn email deliverability. The new version also better authenticates outbound email providing protection against phishing.
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11/07/2008
Karen Millen Appoint eCircle as part of its Growing Remit with Mosiac Group
Karen Millen is the sixth retailer from Mosaic Fashions to employ the services of eCircle. The appointment is part of Mosiac Fashions' strategy to align its email marketing across its entire network of fashion brands
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01/07/2008
Email Proven to have Impact on Brand Awareness
A study by eCircle conducted together with Unilever and market research partner GfK demonstrates the measureable impact email marketing has on the launch of branded products. Interestingly the study revealed that email marketing increases brand awareness by 9%.
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22/04/2008
Digital Music Store Mbop Appoints eCircle to Lead Generation Brief
Mbopmegastore has appointed eCircle with an email marketing brief to increase highly targeted and incentivised leads across Europe. Mbop chose eCircle due to their pan-European reach and high performing product range and services.
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02/03/2008
Furniture Giant Harveys Appoints eCircle to Digital Marketing Brief
Harveys, the UK's largest furniture store has appointed eCircle to manage all of its email marketing activity. Following a trial Harveys ran with eCircle within one month they doubled the size of their opt-in database. eCircle will continue to work with Harveys to reach out to new customers and deepen existing customer relationships.
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15/01/2008
eCircle Launches New Lead Generation Portal Brands2Win
eCircle have launched a brand new lead generation website Brands2Win.  Clients sponsor short profiling questions and with a prize draw incentive generating fully opted-in permission to be contacted.
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10/12/2007
European First as eCircle Form Alliance with WebTrends
Leading provider of web analytics and marketing solutions, WebTrends has formed a European partnership with eCircle, permitting WebTrends' technology to be integrated with the broadcast platform, eC-messenger.
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05/12/2007
Christmas Crowds Prefer Shopping with Value Retailers
eCircle's annual Christmas consumer survey has shown that competition to attract Christmas shoppers is fierce amongst the high street retailers but Argos will be the most visited store over the festive period.
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15/11/2007
Samsung UK Creates Sparks with Unique Digital Direct Marketing Campaigns
Long-term eCircle partner Samsung, has gained great success with one of their most popular campaigns of 2007. The Easter Egg Hunt, required users to find the location or answer to a new clue every day, leading to the discovery of the Easter eggs.
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05/10/2007
eCircle to Provide Digital Support to Business Link London
Following a competitive pitch, Business Link London has appointed eCircle, replacing their incumbent agency, to increase the effectiveness of their e-communications to its 65,000 email newsletter subscribers members and raise awareness with prospective businesses in London.
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12/09/2007
International Luxury Store Harvey Nichols Launch Email Marketing Campaign with Style
In partnership with Harvey Nichols, eCircle have helped them launch their email marketing strategy implementing four newsletter templates for the core business areas. Their email campaigns are now sent out using eCircle's email broadcasting platform eC-messenger.
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10/09/2007
eCircle Recruits IPT Staff Including Director to Drive Business Development
eCircle has appointed two members of staff from IPT.  Simon Bever arrives as Business Development Director with over 20 years experience in the finance sector and Austin Keep joins as Senior Account Manager.
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06/08/2007
Argos Hands Email Marketing Brief to eCircle
Following a competitive pitch Argos has appointed eCircle to handle its entire email deliverability and help support its customer contact strategy by integrating e-commerce and email, ultimately leading to customer retention and sales.
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20/06/2007
eCircle Cement their B2B Offering with Key Appointment
eCircle has recruited Simon Keele to look after the needs of B2B clients to meet increasing demand. Simon joins eCircle from B2B marketing firm, Telfis where he was responsible for setting up the email marketing division. 
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12/06/2007
HBOS Pitch Triumph
After a 12-way pitch process, HBOS have chosen eCircle to be their email marketing supplier across the HBOS Group, which includes Halifax, Bank of Scotland, Intelligent Finance and Birmingham Midshires, as well as the Group's Intermediaries area.
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23/04/2007
The Holiday Place Fly High with 25-Fold ROI from Digital Direct Marketing Campaign
In partnership with eCircle, online travel firm The Holiday Place Plc have recently embarked on a digital direct marketing campaign and have seen an astonishing 25-fold ROI a click through rate of over 25 per cent and 50,000 new leads from their email campaigns. 
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25/01/2007
Leading European Digital Marketing Supplier eCircle Joins Return Path Alliance as Charter Member
eCircle has announced a partnership with Return Path to help set up a new ISP relations programme. The move will give eCircle customers optimal delivery security by adding ISP relations for senders emailing to European countries as well the US.
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07/12/2006
eCircle Reaches New Heights with Alto Clothing
An 'edgy' viral videomail campaign to launch Alto Clothing, a new niche brand for tall men which was viewed more than half a million times, has won recognition at this year's DMA Awards with a bronze in the "Best Email" category after it was distributed to 10,000 targets by eCircle. 
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27/11/2006
Retailers to Gain Net Benefits This Christmas
eCircle conducted a pan-European Christmas consumer survey has shown that buying presents online this Christmas will have a real impact on the high street with a survey showing 53 per cent of buyers look set to purchase at least one gift through the internet.
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12/11/2006
Digital Signature Could Help to Beat Online Fraud
eCircle has released a new version of its industry leading email marketing software eC-messenger allowing newsletter senders to sign their campaigns with a digital signature thus solving the rising problem of phishing emails which legitimate newsletter senders are facing.
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19/10/2006
eCircle's Turnover and Profits Surge with UK Success
The success of the UK subsidiary of eCircle, Europe's leading email marketing company, has helped the company increase turnover by 68 per cent from 3m GBP (4.5m euros) to £5m (7.5m euros) in the first half of 2006.
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06/09/2006
eCircle Features in International Email Marketing Software Study
eCircle are delighted to have made it into e-consultancy's Email Marketing Buyers Guide which contains detailed supplier profiles and showed that eCircle's email marketing software eC-messenger rated highly compared to more than 20 other international suppliers.
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04/09/2006
New Software Feature Launched to Help e-Commerce Suppliers and Retailers Increase Targeted Email Marketing
eCircle has launched a new email software allowing retailers to link the revenues generated from specific email campaigns to individual email addresses, helping marketing teams easily determine the strength of their database.
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08/06/2006
eCircle Helps Haymarket Boost Email Volume by 58%
eCircle have been appointed by UK publishing house, Haymarket Business Publications, to distribute emails for events, conferences as well as daily news updates for the magazine and online brands. They were looking for advanced software to replace in-house technology.
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19/12/2005
Cancer Research Gets Christmas-e
eCircle, alongside Cancer Research UK, helps companies send Christmas greetings to contacts in an innovative, modern and environmentally friendly way.  In return for a donation, businesses chose from a variety of designs and added their own logos and customised message.
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17/11/2005
Viral Marketing Works at Last: Email Campaign Shows Great Success for New Clothing Brand
A viral marketing campaign uses dark humour with a videomail campaign to launch a new clothing label. The videomail, sent to 10,000 targeted males selected from eCircle's permission database, was extensively forwarded on, resulting in the clip being viewed 250,000 times.
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"We needed a reliable email service provider that could manage a variety of types of email communications for the many FA and Wembley brands quickly and effectively. The eC-messenger software, which is easy to use and has an intuitive Content Management System, made eCircle the clear choice. We’re looking forward to seeing how the appointment will improve our relationship with fans." The Football Association