eCircle debut new lead generation portal SpoilMeNow.co.uk to generate qualified prospects for clients. The portal gives consumers a guide to health and beauty with offers from leading UK brands. Brands taking advantage of this opportunity include Optimax, Ultralase and Schill Dental to generate fully opted-in databases.

Halfords has appointed email marketing company eCircle to manage its email communication programme. eCircle will focus on expanding Halfords’ database and look to develop a sophisticated email marketing strategy to increase customer loyalty and drive traffic to the Halfords’ website.