Right it’s that time of year where my team and I have our noses to the grindstone, deep in the throes of organising eCircle’s EMEA conference ConnectEurope2012.  As much as it consumes our every waking hours (and we’ve all been having some very odd Connect-related dreams!)  we’re loving every minute and the bookings are already flooding in! Last...

Aligning your email content to meet your business objectives AND customers’ expectations is a tricky line to walk. Generally speaking the business needs will win the battle, the consequence of which means customers are receiving emails that in no way support their needs as a consumer. The questions should always be asked when designing an email...