Best Practice Advice

Reach vs. targeting: A successful example from Microsoft

Targeted email campaigns have been a hot topic amongst online marketers for a while now. Around 67% of e-marketers now segment their database and send out targeted email marketing campaigns, with often the result of doubling click rates! However, sometimes it is also necessary to reach a large audience where the segmentation and targeting of users can be difficult. Matthias Thieme, Manager of Global Advertisements at Microsoft Germany, shows you how to achieve marketing success through both strategies.

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