eCircle Press Releases

For continuously updated news stories

There is always a lot going on at eCircle. To keep you up-to-date you can find eCircle press releases, information on studies and the most exciting email marketing trends right here!  For further press information please contact:

Lucy Hudson, Head of Marketing (UK), eCircle:  
+44 (0)20 7618 4202 or email pr-ukecircle.com

Matthew Shaw, Account Manager, Limelight PR: 
+44 (0)20 7484 6120 or email matthew@limelightpr.co.uk

Please select:
20/10/2011
Online travel agency eDreams extends its partnership with eCircle
eDreams, the online travel agency, signs a new contract to stay with Europe’s email marketing experts.
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03/10/2011
eCircle drives international growth with expansion into Scandinavia
eCircle is expanding its reach across Europe with the launch of a Scandinavian offering, headquartered in Copenhagen. As well as entering the Nordics market, it is additionally it is significantly expanding its position in the Dutch market by extending the office in Utrecht.
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08/08/2011
eCircle Increases Insight for Centaur with New Multiplatform Dashboard
eCircle has been working with Centaur to produce a customised solution enabling management and coordination of a large number of daily email campaigns from several platforms, across 16 publications. This included eCircle building a bespoke dashboard, linking multiple message statistics.
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25/07/2011
eC-social launches as research shows European marketers are lagging behind
eCircle have launched a new social media planning and measurement tool, eC-social, following the release of the final part of their European social media study. The three-part social media study samples over 5,000 consumers and 600 key marketing decision makers from businesses across Europe.
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30/06/2011
SEAT Case Study: Advertising Effectiveness Study: Display vs Email
eCircle recently conducted a research study, in partnership with Neilsen, analysing advertising effectiveness of email marketing in comparison with display advertising. The study takes a sample of 1,000 consumers, targeted by the SEAT Ibiza ST campaign and looks at responses via digital display adverts, email marketing and a combination of both.
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18/05/2011
eCircle leading the way for the email marketing industry by achieving the DMA DataSeal standard
eCircle has been awarded the DMA DataSeal standard as a result of rigorous assessments examining whether the company has implemented appropriate information security measures. The DataSeal accreditation guarantees that eCircle client’s will benefit from the highest standard of safe and secure products when dealing with data.
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14/04/2011
Increased security and flexibility for your data offered in eCircle’s latest eC-messenger release
eCircle recently announced its latest software upgrade of its innovative email marketing broadcast technology, eC-messenger. This upgrade includes two new powerful features: design and implementation of email marketing campaigns and new standards for fast and easy data management.
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04/04/2011
eCircle secures top talent for UK management team
eCircle, Europe’s largest provider of email marketing services has bolstered its senior management team with three major new appointments to support the company’s continuing growth in the UK.
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22/03/2011
Part Two of eCircle's Social Media and Email Marketing Study shows email still most popular method of online communication in Europe
eCircle has launched the findings of the second stage of its European Social Media and Email Marketing Study, analysing how consumers are engaging with brands through online channels across Europe. The results show a European divide in effectively integrating digital marketing.
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02/03/2011
eCircle releases new Email Marketing Benchmark Study - The Welcome Study
This unique piece of research reveals how 80 of the largest European e-commerce retailers fare in email registration best practice. The study provides actionable insights to optimise consumer relationships, boost conversions and increase ROI from the initial email sign-up process.
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31/01/2011
eCircle launch ConnectEurope2011
eCircle is pleased to announce the launch of its Premier Conference for Digital Marketers ConnectEurope2011. Set to be the digital marketing event of 2011, the conference will include keynote presentations from Duncan Bannatyne, Leading Entrepreneur and Dragon on the BBC’s Dragons’ Den and Dan Cobley, Senior Marketing Director at Google.
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30/11/2010
eCircle's European Social Media and Email Marketing study delivers surprising results
The unique piece of research reveals how consumers use social media and email, as well as looking at how marketers can effectively use these channels. The findings support the principle that emails forms the backbone of all digital dialogue with consumers.
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02/11/2010
eCircle premieres the ultimate integrated solution for email, social media and mobile marketing: eC-messenger 6.0
eCircle has just launched the latest version of its innovative email marketing broadcast technology, eC-messenger. The new eC-messenger 6.0 is the first complete solution for the effective integration of email, social media and mobile marketing.
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30/10/2010
eCircle leads the pack with unique lead generation Facebook app
eCircle has launched a new Facebook application, ‘Facebook2Subscribe App’, making it one of the only ESPs currently offering a social media lead generation application.
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26/10/2010
eCircle Announces New Partnership With 8Seconds
eCircle, Europe’s biggest digital marketing company, has confirmed a new partnership with 8Seconds a leading provider of email optimisation technology to offer multivariate testing to improve email response rate and ROI.
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30/09/2010
eCircle launches Bestbuymoney.co.uk a lead generation portal helping consumers to make better financial decisions
eCircle is launching a website to generate qualified prospects for its clients. The lead generation site has been developed to help consumers assess their options and find a supplier that is suitable for their individual needs.
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07/09/2010
eCircle is Appointed to Carry Out Digital Direct Marketing for Leading Online Travel Company Lowcostholidays
The London-based travel specialists for flights, accommodation and transfers for cost-conscious travellers chose eCircle to handle their overseas email marketing activity to help build up new business on the continent.
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12/07/2010
eCircle Email Campaigns Triggers Great Results for Center Parcs
eCircle has been working alongside short-breaks specialists Center Parcs to move the majority of their pre-holiday marketing efforts online, with a trigger campaign encouraging guests to pre-book onsite activities in advance.
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01/06/2010
eCircle Tasked by Virgin Limited Edition to Deliver Online Communications campaign
eCircle has been appointed by Virgin Limited Edition, the luxury portfolio of Virgin Hotels Group Ltd to develop a new ‘look and feel’ for its online communications, following a competitive pitch.
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26/05/2010
eCircle Releases Latest Version of Email Software eC-messenger
eCircle has recently announced its latest software upgrade which includes more enhanced features of its email broadcast technology eC-messenger.
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19/05/2010
Retailers Missing a Trick With Email Communications
A study led by eCircle has found that a number of leading retailers are making a wealth of mistakes when it comes to communicating with their consumers online.
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06/03/2010
Experts Offer New Guidelines on the Effectiveness of Email Segmentation
eCircle released a new whitepaper aimed to provide vital information to marketers on the importance of segmentation in email strategies.
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19/02/2010
eCircle Announce Dr. Arnold Bahlmann as New Chairman of the Supervisory Board
TA Associates, a leading growth private equity firm, recently announced that it had signed a definitive agreement for a majority investment in eCircle. Due to this investment, the Supervisory Board and Management Board at eCircle will now change.
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16/02/2010
eCircle to Undertake all Email Marketing for 2018 Bid
Europe’s biggest email marketing company eCircle has been appointed to carry out all email marketing activities surrounding England’s bid to host the 2018 FIFA World cup. Incorporating the campaign slogan “England United, The World Invited”, the emails will be targeted at both UK and worldwide football lovers.
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11/01/2010
TA Associates to Acquire Majority Interest in eCircle
TA Associates, a leading growth private equity firm, today announced it has signed a definitive agreement for a majority investment of over €60 million in eCircle, one of the leading email marketing service providers worldwide.
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07/12/2009
eCircle Strengthens Stance in Europe with New Offices Opened in Spain and The Netherlands
Following the expansion of the UK office, eCircle has recently launched offices in The Netherlands and Spain to strengthen its growth in these countries and build on the existing business.
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29/11/2009
Asda Enlists eCircle as New Email Marketing Partner
Asda has chosen eCircle to work with them on its email marketing programme. The fact that eCircle can offer an end-to-end service with data as well as email broadcasting was a big plus point for Asda. The work will cover Asda.com, Asda Financial Services and Asda Direct, as well as George and its in-house Asda magazine.
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30/10/2009
eCircle Makes a Raft of New Appointments as it Continues to Show Strong Growth in the UK
eCircle are pleased to announce the expansion of the London team by 12%. Notable recruits joining the Key Accounts Team include Catherine Jannetta (Née Calhoun) from rival email agency Lyris as a Key Accounts Manager and Chris Butler who joins from EDR as Senior Key Account Manager.
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05/10/2009
Brands Empowered to Integrate Email Marketing with Social Media
The latest version of eCircle's email marketing broadcast tool eC-messenger 5.23 goes live. Clients will now be able to link their email marketing activity to social media such as Digg, Delicious and Facebook (Social Media Fusion tool) and join up SMS and email correspondence with customers and prospects.
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19/08/2009
The Football Association Appoint eCircle as its Email Supplier
The Football Association (FA) has appointed eCircle as its email marketing supplier. eCircle will assist in developing an advance email marketing programme for The FA, which will include sophisticated email tactics, including transactional and triggered service messages.
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29/05/2009
eCircle Launches New Lead Generation Portal SpoilMeNow.co.uk
eCircle debut new lead generation portal SpoilMeNow.co.uk to generate qualified prospects for clients. The portal gives consumers a guide to health and beauty with offers from leading UK brands. Brands taking advantage of this opportunity include Optimax, Ultralase and Schill Dental to generate fully opted-in databases.
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29/04/2009
eCircle is Chosen to Manage Halfords’ Digital Communication Strategy
Halfords has appointed email marketing company eCircle to manage its email communication programme. eCircle will focus on expanding Halfords’ database and look to develop a sophisticated email marketing strategy to increase customer loyalty and drive traffic to the Halfords’ website.
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24/03/2009
eCircle Picks up Revolution Award for Work with Argos
eCircle celebrate prestigious award for the best use of email at the Revolution Innovation Awards 2009. The award recognises eCircle's work with Argos for an email campaign that encouraged customers to write reviews on the retailers website based on online product purchases.
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23/03/2009
New Vice President Christopher Kollat to Head up eCircle's Media Business
Kollat, who previously headed up the Media Product Management team for eCircle, will take responsibility for the entire Media division, including the email list rental and lead generation teams, strengthening its competitive position within the UK online media landscape.
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24/02/2009
eCircle Appoints Simon Bowker as UK Managing Director
Bowker, who was Director of Operations, UK & France at eCircle will be responsible for growing eCircle’s business in the UK, with a particular focus on developing the offering of the company’s technology division, including its email broadcast tool eC-messenger.
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30/01/2009
SOLETRADER Appoint eCircle to Manage its First Email Programme
Using eCircle’s recently launched email marketing software eC-messenger 5.1, SOLETRADER will look to reach prospects and customers with targeted email campaigns and drive traffic through to their websites.
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06/10/2008
eCircle Sets New Benchmark for Data Quality and Email Deliverability
eCircle upgrade email broadcasting tool eC-messenger to improve monitoring of spam complaints and in turn email deliverability. The new version also better authenticates outbound email providing protection against phishing.
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11/07/2008
Karen Millen Appoint eCircle as part of its Growing Remit with Mosiac Group
Karen Millen is the sixth retailer from Mosaic Fashions to employ the services of eCircle. The appointment is part of Mosiac Fashions' strategy to align its email marketing across its entire network of fashion brands
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01/07/2008
Email Proven to have Impact on Brand Awareness
A study by eCircle conducted together with Unilever and market research partner GfK demonstrates the measureable impact email marketing has on the launch of branded products. Interestingly the study revealed that email marketing increases brand awareness by 9%.
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22/04/2008
Digital Music Store Mbop Appoints eCircle to Lead Generation Brief
Mbopmegastore has appointed eCircle with an email marketing brief to increase highly targeted and incentivised leads across Europe. Mbop chose eCircle due to their pan-European reach and high performing product range and services.
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02/03/2008
Furniture Giant Harveys Appoints eCircle to Digital Marketing Brief
Harveys, the UK's largest furniture store has appointed eCircle to manage all of its email marketing activity. Following a trial Harveys ran with eCircle within one month they doubled the size of their opt-in database. eCircle will continue to work with Harveys to reach out to new customers and deepen existing customer relationships.
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15/01/2008
eCircle Launches New Lead Generation Portal Brands2Win
eCircle have launched a brand new lead generation website Brands2Win.  Clients sponsor short profiling questions and with a prize draw incentive generating fully opted-in permission to be contacted.
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10/12/2007
European First as eCircle Form Alliance with WebTrends
Leading provider of web analytics and marketing solutions, WebTrends has formed a European partnership with eCircle, permitting WebTrends' technology to be integrated with the broadcast platform, eC-messenger.
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05/12/2007
Christmas Crowds Prefer Shopping with Value Retailers
eCircle's annual Christmas consumer survey has shown that competition to attract Christmas shoppers is fierce amongst the high street retailers but Argos will be the most visited store over the festive period.
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15/11/2007
Samsung UK Creates Sparks with Unique Digital Direct Marketing Campaigns
Long-term eCircle partner Samsung, has gained great success with one of their most popular campaigns of 2007. The Easter Egg Hunt, required users to find the location or answer to a new clue every day, leading to the discovery of the Easter eggs.
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05/10/2007
eCircle to Provide Digital Support to Business Link London
Following a competitive pitch, Business Link London has appointed eCircle, replacing their incumbent agency, to increase the effectiveness of their e-communications to its 65,000 email newsletter subscribers members and raise awareness with prospective businesses in London.
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12/09/2007
International Luxury Store Harvey Nichols Launch Email Marketing Campaign with Style
In partnership with Harvey Nichols, eCircle have helped them launch their email marketing strategy implementing four newsletter templates for the core business areas. Their email campaigns are now sent out using eCircle's email broadcasting platform eC-messenger.
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10/09/2007
eCircle Recruits IPT Staff Including Director to Drive Business Development
eCircle has appointed two members of staff from IPT.  Simon Bever arrives as Business Development Director with over 20 years experience in the finance sector and Austin Keep joins as Senior Account Manager.
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06/08/2007
Argos Hands Email Marketing Brief to eCircle
Following a competitive pitch Argos has appointed eCircle to handle its entire email deliverability and help support its customer contact strategy by integrating e-commerce and email, ultimately leading to customer retention and sales.
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20/06/2007
eCircle Cement their B2B Offering with Key Appointment
eCircle has recruited Simon Keele to look after the needs of B2B clients to meet increasing demand. Simon joins eCircle from B2B marketing firm, Telfis where he was responsible for setting up the email marketing division. 
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“eCircle have been working with us for over five years as a strategic partner. By working with eCircle we have been able to achieve improvements to our clients’ ROI. eC-messenger is simple to use and makes it easier for us to manage multiple large scale campaigns. The reporting and statistics modules within eC-messenger provide in-depth visibility on campaigns performance. We also have a strong relationship with our eCircle account team.” BT Fresca