eCircle Press Releases

For continuously updated news stories

There is always a lot going on at eCircle. To keep you up-to-date you can find eCircle press releases, information on studies and the most exciting email marketing trends right here!  For further press information please contact:

Lucy Hudson, Head of Marketing (UK), eCircle:  
+44 (0)20 7618 4202 or email info-ukecircle.com

Emma Kobayashi, Senior Consultant, Limelight PR: 
+44 (0)20 7484 6120 or email Emmalimelightpr.co.uk

Please select:
23/04/2013
Teradata eCircle Previews Connect 2013 Customer Conference
Teradata Corporation, the global leader in analytic data platforms, applications and services, today announced a preview of its upcoming pan-European conference for data driven marketers, Connect 2013. The event will be hosted by Teradata eCircle (formerly Aprimo and eCircle).
View the press release
06/03/2013
Retailers Neglect to Deliver Tailored Marketing Communications to Customers
Research, carried out by eCircle, a Teradata company, and Europe’s largest supplier of online marketing services, has revealed a staggering seventy-seven percent of the top 50 retailers in the UK are failing to deliver tailored marketing collateral to their customers.
View the press release
08/02/2013
Teradata Positioned as a Leader in Gartner Magic Quadrant for Marketing Resource Management for Eleventh Consecutive Year
Aprimo, a Teradata company, a global leader in cloud-based Integrated Marketing Management (IMM) solutions and part of the Teradata Corporation, announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.
View the press release
09/01/2013
Mumsnet appoint eCircle to email task
Mumsnet, the UK's busiest network for parents, will use eCircle’s proprietary email marketing software, eC-messenger to build automated, dynamic and personalised email campaigns which will respond to the changing interests of its audience.
View the press release
12/12/2012
Marketing industry heralds email as the most important channel for boosting Christmas sales
A new survey conducted by eCircle, a Teradata company, and Europe‟s largest supplier of online marketing services, has revealed that marketing industry experts believe email is the single most important marketing channel for driving sales during the Christmas period this year.
View the press release
12/12/2012
eCircle partners with Reevoo for eCRM campaigns
Reevoo, the cloud-based social commerce solutions provider, and eCircle, a Teradata company, today announced they have signed a partnership agreement that will enable brands and retailers to improve the success of eCRM strategies by incorporating ratings and verified customer reviews into eMarketing campaigns.
View the press release
05/12/2012
eCircle wins Red Herring Top 100 Global Award
eCircle, a Teradata company and Europe’s biggest supplier of online marketing services, has been selected as a winner of the prestigious Red Herring Top 100 Global Award.
View the press release
05/12/2012
eCircle and TfL scoop two wins at the DMA Awards
eCircle, a Teradata company and Europe’s largest supplier of online marketing services, has won two Direct Marketing Association (DMA) Awards alongside its client Transport for London (TfL) for their work to keep London moving during the 2012 Olympic and Paralympic Games. The campaign was awarded bronze in the Best Use of 2012 Summer of Sport category and bronze in the B2C category.
View the press release
12/11/2012
eCircle is a Finalist for the 2012 Red Herring 100 Global Award
eCircle, a Teradata company, announced that it has been selected as a candidate for Red Herring's 2012 Top 100 Global award, a prestigious recognition honouring the year’s most audacious and far reaching private technology companies and entrepreneurs from across the globe.
View the press release
05/11/2012
Stanley Black & Decker appoints eCircle to Pan-EMEA CRM task
Stanley Black & Decker inc. has appointed eCircle, a Teradata company, and Europe’s biggest supplier of online marketing services, to handle pan-EMEA eCRM campaigns for its Stanley, Black & Decker and DEWALT brands.
View the press release
29/10/2012
eCircle and TfL nominated for two DMA Awards
eCircle, alongside Transport for London (TfL), have been shortlisted for two Direct Marketing Association (DMA) Awards for their work to keep London moving during the 2012 Olympic and Paralympic Games. The DMA Awards celebrate legendary creativity, game-changing strategies, world-leading technology and revolutionary solutions.
View the press release
30/07/2012
eCircle keeps London moving for Olympics
eCircle, Europe’s biggest supplier of online marketing services, has partnered with Transport for London (TfL), to launch a highly targeted email campaign design to keep London moving during the Olympic and Paralympic Games.
View the press release
04/06/2012
Teradata Completes eCircle Acquisition
Teradata, the leading analytic data solutions company, and Aprimo, a Teradata company and the leader in Integrated Marketing Management software and services, today announced that the acquisition of eCircle, the European leader in digital marketing, is complete.
View the press release
16/05/2012
eCircle wins Red Herring Top 100 Europe Award
eCircle, Europe’s biggest supplier of online marketing services, has been selected as a winner of the prestigious Red Herring Top 100 Europe award, less than a week after it announced it had been acquired by leading analytic data solutions company, Teradata.
View the press release
02/05/2012
Teradata to Acquire eCircle
Powered by Insights from Big Data, eCircle is to advance Aprimo’s Integrated Marketing Management offering globally with leading cloud-based digital marketing solutions through social, mobile, web and email.
View the press release
05/04/2012
eCircle is a Finalist for the 2012 Red Herring Top 100 Europe Award
eCircle announced today it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honouring the year’s most promising technology ventures from the European business region.
View the press release
29/03/2012
eCircle Increases Email Engagement for Virgin Limited Edition Through Cutting-Edge Design
eCircle, Europe’s largest email service provider (ESP) has been working with Virgin Limited Edition, an owner of a collection of unique retreats, to consult on email best practice advice and drive strategic and creative development.
View the press release
15/02/2012
eCircle Optimises Hostelworld’s Email Campaign Using Multivariate Testing
eCircle, Europe’s largest email service provider (ESP) has been working with travel agency Hostelworld to develop an effective email marketing strategy focused on customer loyalty and increasing the conversation and revenue through optimised creative and automated programmes.
View the press release
01/02/2012
eCircle Launches ConnectEurope2012
eCircle, Europe’s largest email service provider (ESP) today launched its leading pan-European conference for digital marketers, ConnectEurope2012.
View the press release
25/01/2012
eCircle Optimises Oad Reizen’s Customer Lifecycle following Campaign Success
eCircle, Europe‟s largest digital direct marketing company, has been working with independent Dutch travel company Oad Reizen to personalise emails at a very intricate level, creating relevant and user-friendly experiences, making it one of the most sophisticated programmes being used.
View the press release
13/12/2011
eCircle Creates an ‘Abondon Basket’ Programme that Reaps the Rewards for Halfords
eCircle, Europe’s largest email service provider (ESP) has been working closely with Halfords to send more targeted, customer-focused communications as well as identifying and re-engaging with lost customers.
View the press release
20/10/2011
Online travel agency eDreams extends its partnership with eCircle
eDreams, the online travel agency, signs a new contract to stay with Europe’s email marketing experts.
View the press release
03/10/2011
eCircle drives international growth with expansion into Scandinavia
eCircle is expanding its reach across Europe with the launch of a Scandinavian offering, headquartered in Copenhagen. As well as entering the Nordics market, it is additionally it is significantly expanding its position in the Dutch market by extending the office in Utrecht.
View the press release
08/08/2011
eCircle Increases Insight for Centaur with New Multiplatform Dashboard
eCircle has been working with Centaur to produce a customised solution enabling management and coordination of a large number of daily email campaigns from several platforms, across 16 publications. This included eCircle building a bespoke dashboard, linking multiple message statistics.
View the press release
25/07/2011
eC-social launches as research shows European marketers are lagging behind
eCircle have launched a new social media planning and measurement tool, eC-social, following the release of the final part of their European social media study. The three-part social media study samples over 5,000 consumers and 600 key marketing decision makers from businesses across Europe.
View the press release
30/06/2011
SEAT Case Study: Advertising Effectiveness Study: Display vs Email
eCircle recently conducted a research study, in partnership with Neilsen, analysing advertising effectiveness of email marketing in comparison with display advertising. The study takes a sample of 1,000 consumers, targeted by the SEAT Ibiza ST campaign and looks at responses via digital display adverts, email marketing and a combination of both.
View the press release
18/05/2011
eCircle leading the way for the email marketing industry by achieving the DMA DataSeal standard
eCircle has been awarded the DMA DataSeal standard as a result of rigorous assessments examining whether the company has implemented appropriate information security measures. The DataSeal accreditation guarantees that eCircle client’s will benefit from the highest standard of safe and secure products when dealing with data.
View the press release
14/04/2011
Increased security and flexibility for your data offered in eCircle’s latest eC-messenger release
eCircle recently announced its latest software upgrade of its innovative email marketing broadcast technology, eC-messenger. This upgrade includes two new powerful features: design and implementation of email marketing campaigns and new standards for fast and easy data management.
View the press release
04/04/2011
eCircle secures top talent for UK management team
eCircle, Europe’s largest provider of email marketing services has bolstered its senior management team with three major new appointments to support the company’s continuing growth in the UK.
View the press release
22/03/2011
Part Two of eCircle's Social Media and Email Marketing Study shows email still most popular method of online communication in Europe
eCircle has launched the findings of the second stage of its European Social Media and Email Marketing Study, analysing how consumers are engaging with brands through online channels across Europe. The results show a European divide in effectively integrating digital marketing.
View the press release
02/03/2011
eCircle releases new Email Marketing Benchmark Study - The Welcome Study
This unique piece of research reveals how 80 of the largest European e-commerce retailers fare in email registration best practice. The study provides actionable insights to optimise consumer relationships, boost conversions and increase ROI from the initial email sign-up process.
View the press release
31/01/2011
eCircle launch ConnectEurope2011
eCircle is pleased to announce the launch of its Premier Conference for Digital Marketers ConnectEurope2011. Set to be the digital marketing event of 2011, the conference will include keynote presentations from Duncan Bannatyne, Leading Entrepreneur and Dragon on the BBC’s Dragons’ Den and Dan Cobley, Senior Marketing Director at Google.
View the press release
30/11/2010
eCircle's European Social Media and Email Marketing study delivers surprising results
The unique piece of research reveals how consumers use social media and email, as well as looking at how marketers can effectively use these channels. The findings support the principle that emails forms the backbone of all digital dialogue with consumers.
View the press release
02/11/2010
eCircle premieres the ultimate integrated solution for email, social media and mobile marketing: eC-messenger 6.0
eCircle has just launched the latest version of its innovative email marketing broadcast technology, eC-messenger. The new eC-messenger 6.0 is the first complete solution for the effective integration of email, social media and mobile marketing.
View the press release
30/10/2010
eCircle leads the pack with unique lead generation Facebook app
eCircle has launched a new Facebook application, ‘Facebook2Subscribe App’, making it one of the only ESPs currently offering a social media lead generation application.
View the press release
26/10/2010
eCircle Announces New Partnership With 8Seconds
eCircle, Europe’s biggest digital marketing company, has confirmed a new partnership with 8Seconds a leading provider of email optimisation technology to offer multivariate testing to improve email response rate and ROI.
View the press release
30/09/2010
eCircle launches Bestbuymoney.co.uk a lead generation portal helping consumers to make better financial decisions
eCircle is launching a website to generate qualified prospects for its clients. The lead generation site has been developed to help consumers assess their options and find a supplier that is suitable for their individual needs.
View the press release
07/09/2010
eCircle is Appointed to Carry Out Digital Direct Marketing for Leading Online Travel Company Lowcostholidays
The London-based travel specialists for flights, accommodation and transfers for cost-conscious travellers chose eCircle to handle their overseas email marketing activity to help build up new business on the continent.
View the press release
12/07/2010
eCircle Email Campaigns Triggers Great Results for Center Parcs
eCircle has been working alongside short-breaks specialists Center Parcs to move the majority of their pre-holiday marketing efforts online, with a trigger campaign encouraging guests to pre-book onsite activities in advance.
View the press release
01/06/2010
eCircle Tasked by Virgin Limited Edition to Deliver Online Communications campaign
eCircle has been appointed by Virgin Limited Edition, the luxury portfolio of Virgin Hotels Group Ltd to develop a new ‘look and feel’ for its online communications, following a competitive pitch.
View the press release
26/05/2010
eCircle Releases Latest Version of Email Software eC-messenger
eCircle has recently announced its latest software upgrade which includes more enhanced features of its email broadcast technology eC-messenger.
View the press release
19/05/2010
Retailers Missing a Trick With Email Communications
A study led by eCircle has found that a number of leading retailers are making a wealth of mistakes when it comes to communicating with their consumers online.
View the press release
06/03/2010
Experts Offer New Guidelines on the Effectiveness of Email Segmentation
eCircle released a new whitepaper aimed to provide vital information to marketers on the importance of segmentation in email strategies.
View the press release
19/02/2010
eCircle Announce Dr. Arnold Bahlmann as New Chairman of the Supervisory Board
TA Associates, a leading growth private equity firm, recently announced that it had signed a definitive agreement for a majority investment in eCircle. Due to this investment, the Supervisory Board and Management Board at eCircle will now change.
View the press release
16/02/2010
eCircle to Undertake all Email Marketing for 2018 Bid
Europe’s biggest email marketing company eCircle has been appointed to carry out all email marketing activities surrounding England’s bid to host the 2018 FIFA World cup. Incorporating the campaign slogan “England United, The World Invited”, the emails will be targeted at both UK and worldwide football lovers.
View the press release
11/01/2010
TA Associates to Acquire Majority Interest in eCircle
TA Associates, a leading growth private equity firm, today announced it has signed a definitive agreement for a majority investment of over €60 million in eCircle, one of the leading email marketing service providers worldwide.
View the press release
07/12/2009
eCircle Strengthens Stance in Europe with New Offices Opened in Spain and The Netherlands
Following the expansion of the UK office, eCircle has recently launched offices in The Netherlands and Spain to strengthen its growth in these countries and build on the existing business.
View the press release
29/11/2009
Asda Enlists eCircle as New Email Marketing Partner
Asda has chosen eCircle to work with them on its email marketing programme. The fact that eCircle can offer an end-to-end service with data as well as email broadcasting was a big plus point for Asda. The work will cover Asda.com, Asda Financial Services and Asda Direct, as well as George and its in-house Asda magazine.
View the press release
30/10/2009
eCircle Makes a Raft of New Appointments as it Continues to Show Strong Growth in the UK
eCircle are pleased to announce the expansion of the London team by 12%. Notable recruits joining the Key Accounts Team include Catherine Jannetta (Née Calhoun) from rival email agency Lyris as a Key Accounts Manager and Chris Butler who joins from EDR as Senior Key Account Manager.
View the press release
05/10/2009
Brands Empowered to Integrate Email Marketing with Social Media
The latest version of eCircle's email marketing broadcast tool eC-messenger 5.23 goes live. Clients will now be able to link their email marketing activity to social media such as Digg, Delicious and Facebook (Social Media Fusion tool) and join up SMS and email correspondence with customers and prospects.
View the press release
eC-messenger
Analytic Data Plattforms, Applications and Services
How we use cookies:
We use cookies to help us optimise this site. We use cookies to see the number of visitors to different parts of our website and which areas are most useful. To find out more read our privacy policy. If you continue without changing your settings, we assume you are happy to receive cookies. continue