The eCircle 4 Pillar Concept
Step-by-step we'll make you more successful
Are you an email marketing novice looking to start from the very beginning? Or are you an expert who sees further potential in your email marketing programme? Regardless of how much experience you have, our holistic 4 pillar concept can adapt flexibly to whatever stage of development you’re at in email marketing and can thus help towards quick, measurable success. In just four steps, we will carefully examine your strategy and compile measures tailored to your exact needs which follow just one objective: the maximisation of your ROI.
1. Comprehensive check of your address database
- We will analyse your existing database looking at address quality and address performance
- Result: You will learn the full potential of your email addresses
2. Identification and profiling of your target groups
- We will define high performance target groups as well as enriching your data with appropriate profile information
- Result: You will strengthen the relationship with your customers
3. Optimisation of your communication activities
- We will optimise your email newsletter and campaigns in terms of content, layout and optimum send-out time
- Result: You will increase the response and conversion of your emails
4. Rise in sales through filed concepts
- We will identify cross- and up-selling opportunities and develop concepts for a well-constructed growth in sales
- Result: You will maximise the ROI of your email marketing programmes
Our optimisation measures will deliver more success in your email marketing strategy. We look forward to hearing from you soon.

