1. Active panel management

• Our online panel is neither a community nor an address database
• Currently over 370,000 participants across 7 countries are registered on our online panel
• Online panels are recruited without incentives via a diverse, Europe-wide online network

2. Regularly updated online panel data

• All panelists have to update their profile data at least once a year
• In addition personal data can be changed on our online panel website at any time
• Our constantly updated online panel data includes infomation on participants demographics, professional & educational details, household information, leisure interests as well as their internet and technology preferences

3. Stringent validation and continuous verification

• During both the registration process and the actual surveys we randomly check the profile data of all panelists
• During the registration process an obligatory postal address declaration is in place to verify that each participant is genuine
• Our online surveys are checked at random for patterns or inaccurate answers

4. Strict compliance of data protection laws

• All panelists have accepted to take part in the online access panel via a double opt-in procedure
• Panelists will only receive online surveys for market research purposes and no commercial emails will be sent to them
• All our data protection clauses have been complied by a lawyer and can be viewed on the online panel website at any time
• The legal conformity of the ValueTrend panel and the exact compliance of all data protection laws are ensured by eCircle’s data protection officer and our team of specialists

5. Precise sampling management

• Panelists receive a maximum of two questionnaires per month
• On request we are able to only select panelists who have not taken part in a online survey of the same category or topic in the last three months
• Random sampling of panelists can be determined based on your target group