Best Practice Advice
How to reactivate inactive email recipients by Sun Microsystems
People frequently ask us how to deal with inactive email recipients. According to current studies one quarter of email senders delete inactive addresses from their databases. With only one quarter sending out reactivation campaigns and very few, one in ten actually looking to pin point the reason for this lack of interest by surveying the inactive recipients. Christian Mueller, Online Marketing Manager of Sun Microsystems talks exclusively for Inside Digital Marketing about how to reactivate the so-called 'sleepers' successfully.
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