Best Practice Advice
Top 10 Triggered Email Marketing Tips to Introduce Automation into your Email Marketing Strategy
With increased pressure to drive quality leads and account for ROI, more marketers are turning to email marketing as it offers the accurate measurement of campaigns and provides an excellent opportunity to interact with customers at every touch point of the customer lifecycle. According to recent research by Forrester, email marketing spend will balloon to $2 billion by 2014 and in five years, consumers will receive more than 9,000 email marketing messages in their inbox annually. In order to stand out in the inbox and encourage a response, your messages have to be relevant and timely. In this month’s expert article, Simon Bowker (Managing Director, eCircle UK) will take you through the top 10 tips of triggered email marketing.
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