Case Studies
Learn from the best
Discover how some of our long-term clients such as Samsung and Volvo succeeded with their email marketing campaigns by achieving really fantastic results. Gain insight from these fascinating case studies and learn how you too can take your email marketing to the next level!
Argos
Argos wanted to introduce a product review section on their website and identified email as the key channel to help them meet this goal. A unique and innovative email campaign was devised to encourage customers to upload product reviews onto the retailer’s website. Read more about this award-winning email campaign here.
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Karen Millen
Having recently re-launched its website, Karen Millen wanted to focus on list growth to increase traffic to the site. It identified that this could be achieved through an email marketing strategy, incorporating both lead generation and email list rental techniques to generate sign ups and drive traffic to its website.
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Samsung
For more than five years, Samsung has utilised eCircle's top performing email marketing services. The aim of Samsung's email marketing strategy has been to maintain direct relationships with Samsung's customers, increase brand awareness, customer loyalty and of course to acquire new clients. Get to know more about Samsung's email marketing success, including Samsung’s unique Easter Egg Hunt campaign.
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The Holiday Place
Find out how The Holiday Place used eCircle's lead generation solutions to grow their database with high quality subscribers and send out highly personalised email newsletters, increasing enquiries and maximising sales all with a very impressive return on investment.
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Tourism Ireland
Today more and more consumers book holidays online than ever before. In order to reach these consumers Tourism Ireland decided to use offer based email marketing to drive users to their website and ultimately book. The campaign results were sensational, with click throughs up to 97%!
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TUIfly
In the highly competitive market of online travel, contacting customers online plays a major role in customer acquisition. The aim of TUIfly's email marketing campaign was to do just that - acquire customers by contacting them directly. They achieved this by rewarding sign ups with timely, relevant email offers thus acquiring customers and boosting sales!
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Volvo
Volvo's secret to success is revealed... through target group and car range specific email communications, Volvo achieved extremely high interest in test drives of new Volvo models as well as an exceptional awareness of Volvo’s newsletter to customers and prospects.
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