Professional & Guest Articles
eCircle in the trade press
These articles published in some of the top UK marketing press and authored by eCircle’s in-house experts and professional guest authors, are a great resource for keeping up to date with what's happening in the online marketing industry. Covering a wide range of online topics from how to best promote your brand via email, how to measure the success of your campaigns and even how to write the ideal subject line you're sure to learn more about how to make the most of your email marketing. Happy reading!
Guarantee success with your Xmas campaign
Last year according to the Email Experience Council, 88% of online retailers increased their email volume during the Xmas season, which means a packed inbox. In this guide, eCircle's CEO gives you 5 top tips to ensure your email stands out from the crowd!
Why you should integrate email marketing & web analytics
In this professional article, Volker Wiewer, CEO of eCircle considers the benefits of integrating email marketing and web analytics and how this can dramatically increase your email campaign conversions.
How to Choose an Email Service Provider
Guest author Karen Broderick, Marketing Communications Manager at Harveys looks at the process Harveys' took in order to select its Email Service Provider and how they made their final decision.
Click for sales: How Volvo Germany recruited test drivers by video email
In this exclusive article, Volker Wiewer CEO of eCircle discusses how Volvo Germany achieved email open rates of 82% and click through rates of over 60% by using best practice principles.
How to Make Your Customers Feel Welcome
Ever wanted to know what you should be including in your welcome email? In this article, eCircle's CEO provides you with a step-by-step guide of what to include to ensure you really make a good first impression.
How to Successfully Manage International Email Campaigns
In this article Volker Wiewer, eCircle's CEO looks at the key strategies and tactics needed to successfully manage email marketing across international borders.
How to Spring Clean your Database
In this mad.co.uk column Volker Wiewer, eCircle CEO gives you some top tips on how to manage your database. With a clean database you can expect to see improvements to your marketing campaigns, increased sales and volumes added to your bottom line.
Why is geotargeting shunned for email?
Due to recent articles in the press commentators on email marketing are often forced to discuss deliverability rates, however no one has really paid heed to the benefits of more advanced tools such as geotargeting. As such in this article Volker Wiewer, eCircle's CEO highlights the benefits of geotargeting.
Increase the Size of your Database
The financial value of your database is something that should carry the same weight as any other business asset. CEO Volker Wiewer considers ways that email marketers can build, maintain and grow a profitable database...
Solving the Email Bouncing Problem
Email deliverability is always difficult to quantify, particularly due to the increasing stringent practices of ISP's. In Internet Retailing, eCircle's CEO Volker Wiewer takes a look at a few ways of making sure your email reaches the intended recipient, keeping your messages from bouncing.
Email Marketing Best Practice - Hints and Tips
In this mad.co.uk column, eCircle CEO Volker Wiewer looks at the most important best practice advice of how you can bring your email newsletter up to date, both visually and content-wise, highlighting the most effective tactics to help you optimise your newsletter.
Top Tips for Writing Successful Subject Headings
Writing successful subject headings can be extremely tricky and is definitely an art worth learning. In the next mad.co.uk email marketing column, Volker Wiewer looks at some hints and tips which should point you in the right direction for your next email campaigns...
Accurately Measure the Success of Email Campaigns
Volker Wiewer, CEO of eCircle, takes a look at how to analyse the results of an email campaign. There are many ways of doing this but which ones actually show how successful it has been? In the popular mad.co.uk email marketing series, Volker explains popular performance fingures, showing some interesting facts.
How to Improve your Email Relationships
How much do you think about the relationships you have with your customers and more importantly, do you show them that you care? In this mad.co.uk exclusive, eCircle's CEO Volker Wiewer takes a look at the main ways you can maintain a healthy relationship with your customers...
Six Practical Pointers for Email Marketing
The number of companies using email marketing as their principle communication tools is ever-increasing. Here, Rolf Anweiler, eCircle's Marketing Director, identifies the fomula for success with the 6 P's of Email Marketing.
Find your Online Customer
What's the best data acquisition strategy for your company? In this article the secrets behind online data acquisition are revealed, from growing your permission based database through to the most effective ways of utilizing those addresses.
