eCircle Market Research Studies
Email Advertising Effect & Online Shopping
Since 2005, eCircle has undertaken online research investigating various topics, in particular advertising effect and consumer shopping behaviour research. eCircle’s online surveys with Unilever and Ferrero highlight the advertising effect of email campaigns and suitability for brand advertising whilst other eCircle research gives key insights into Christmas shoppers purchasing habits.
Email advertising effect study with Unilever
This study investigates whether email marketing is suitable for launching a branded product. Key performance indicators were investigated and the results suggest email marketing significantly increases brand awareness, advertising recall and encourages buying behaviour
Christmas Trends 2007 – The UK’s consumer preferences
Find out the answers to the following questions: How much do shoppers in the UK spend on Christmas presents? What are the most popular gifts? Who is the most popular online retailer with Christmas shoppers?
Christmas Trends 2006 – The UK’s consumer preferences
Discover more about consumers if, how and where consumers research gift choices before purchasing, what are the main products are purchased and in which retail shops and at which mail order companies / online shops do consumers tend to buy from?
Email advertising effect study with Ferrero
During the course of an advertising campaign by Ferrero, the effects of email were investigated. The main aim of the study was to access whether email is a suitable advertising medium for branding. The results suggest that email marketing increases brand awareness, positively influences brand image and stimulates buying intention.
