eCircle Market Research Studies
Email Advertising Effect & Online Shopping
Since 2005, eCircle has undertaken online research investigating various topics, in particular advertising effectness and consumer shopping behaviour research. eCircle’s three-part European Social Media and Email Marketing Study reveals new international insights into how consumers use social media and email, as well as looking at how marketers can effectively use these channels.
In November 2012, eCircle conducted a study of industry experts from the UK, France and Germany, which has revealed that marketing industry experts believe email is the single most important marketing channel for driving sales during the Christmas period this year. Over 40% of industry experts said email was a "very important" channel to generating additional sales during the Christmas period.
In the third and final part of eCircle’s European Social Media and Email Marketing Study, online marketers share their views on social media and email. For the first time a complete picture of whether the current social media and email activities of companies are being applied to marketing and communication goals via a combination of consumers and decision makers opinions.
eCircle in partnership with Nielsen, has conducted a research study to analyse the advertising effectiveness of email marketing in comparison to display advertising. The study looked at the responses from over 1,000 consumers targeted by the SEAT Ibiza ST campaign, via digital display adverts, email marketing or a combination of both.
How are email, Facebook and Twitter used internationally? Are all countries across Europe united or do the users behave differently across the countries? In what countries do fan pages work best for businesses? The results from Part Two of the Social Media and Email Marketing Study will provide the answer to these questions as well as an international analysis on how consumers are engaging with brands through online channels across Europe.
See the results of Part 2 of the study
eCircle's "European Social Media and Email Marketing" study series was conducted in cooperation with Mediacom Science and reveals new insights into how consumers engage with brands via email and social media networks, such as Facebook and Twitter, and offers marketers the opportunity to see how they can effectively optimise these channels.
See the results of Part 1 of the study
This unique piece of research reveals how 80 of the largest European e-commerce retailers fare in email registration best practice. For key e-commerce decision makers, the study provides actionable insights to optimise consumer relationships, boost conversions and increase ROI from the initial email sign-up process.
This study investigates whether email marketing is suitable for launching a branded product. Key performance indicators were investigated and the results suggest email marketing significantly increases brand awareness, advertising recall and encourages buying behaviour
Find out the answers to the following questions: How much do shoppers in the UK spend on Christmas presents? What are the most popular gifts? Who is the most popular online retailer with Christmas shoppers?
Discover more about consumers if, how and where consumers research gift choices before purchasing, what are the main products are purchased and in which retail shops and at which mail order companies / online shops do consumers tend to buy from?
During the course of an advertising campaign by Ferrero, the effects of email were investigated. The main aim of the study was to access whether email is a suitable advertising medium for branding. The results suggest that email marketing increases brand awareness, positively influences brand image and stimulates buying intention.