Industry leading guidance, advice and product reports
eCircle’s industry leading whitepapers can help you learn more about email marketing best practice, improve your email marketing success and understand what our professional email marketing software, eC-messenger can achieve for you. We also take an in-depth look why deliverability is one of our key areas of expertise, the benefits of geo-targeting and the best way to choose your ideal email marketing partner.
It’s imperative to respond to customer activity as quickly as possible, meeting your customer’s needs precisely, and sending a personalised, relevant email to the right customer at the right time is almost impossible to do manually. This whitepaper looks into more detail at the progression and development of the email marketing channel through the use of automated messages.
The key consideration, and often biggest hurdle, that digital marketers must consider when sending email campaigns to their customers, is deliverability. This whitepaper offers you 10 quick key rules to start you on the right track including further tips and background information.
The DMA’s Data Analysis and Segmentation Whitepaper takes you through the different stages of segmentation from setting your objectives to deciding on the right form of segmentation. Authored by Simon Bowker, Managing Director of eCircle UK this whitepaper also includes ideas for quick wins.
The DMA’s Deliverability Whitepaper is full of relevant and useful information for any marketer who has experienced deliverability issues. Co-authored by Simon Bowker, Managing Director of eCircle UK and Guy Hanson, Business Development Director of Database Group Interactive, this whitepaper outlines the major factors that impact on deliverability and ten practical steps to improve deliverability.
Increased inbox competition is driving the need for marketers to become more sophisticated with email marketing through personalisation and targeting. The smart segmentation of your database is the key to achieving this. This whitepaper takes you through the areas that should be considered when planning an intelligent email segmentation strategy.
When did you last look at the design of your newsletter? With the shift away from 'batch and blast' mentality of times gone by, it's never been more important to ensure your email is well designed, highly targeted and personalised so that it is welcomed by the recipient and actioned. This whitepaper covers each area you need to consider when re-designing your emails.
With marketers having to make cut backs, online spend still shows no sign of slowing as traditional, less measurable forms of marketing are ditched in favour of online methods. With the shift towards digital being the direction marketers need to move in, we ouline our top 10 digital marketing survival tips in this new whitepaper to help you survive the crunch!
With email identified as a key channel with which to promote your organisation it is important to know what to look for when choosing your email marketing partner. This step-by-step guide takes you through the process of choosing your ideal partner from initial questions through to the final decision-making process.
As one of Europe’s biggest email senders deliverability is one of eCircle’s areas of expertise. This whitepaper explains how our technology and services ensure that emails we send reach the recipients inbox safely and render in the way intended, passing spam filters and blacklists.
Geotargeting allows you to extend the communication with your customers concerning regional content and activities. This allows you to increase the relevance to the individual recipient and ultimately the performance of your campaigns.