Data Security Whitepaper - A Marketers Guide to Keeping Your Data Safe

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In their 2011 Annual Data Tracking Survey, The DMA identified that one of the key reasons for loss of trust in an organisation was from bad press resulting from a data loss or security breach. The security and privacy of customer data should be one of the top priorities for any company which is implementing and running campaigns involving the storage of a lot of this data. Unfortunately, data security isn't yet a top priority for brands in terms of email marketing strategies. Underestimating the importance of data security could put your business at risk. Having a data policy in place will greatly add to the level of trust your customers are willing to place and most importantly the amount of data they are willing to share with you. eCircle have put together this Whitepaper to outline simple to follow best practice guidelines so you are better able and equipped to protect your data.

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