Best Practice Advice

How to distil relevant web analytics data to improve your email marketing programme

In this interview web analytics expert, Conrad Bennett, Senior Director of Technical Services at Webtrends explains what web analytics can tell you about your website and how this information should be incorporated into your email marketing programme to improve email success!

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"Rough Guides is a worldleader of travel content and information for hundreds of worldwide destinations and to increase our online profit we have been running competitions and promotions. We provided eCircle with a solo email and landing page with a short and easy to complete data capture form, and in return, they provided us with the targeted leads. eCircle maximised traffic to our landing page in what became a very successful lead generation campaign. We were able to track the leads using eCircle's email broadcast tool eC-messenger and found the service to be extremely helpful."